Get To Know OK Go: 9 Essential Viral Videos
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Since forming in 1998, OK Go has been one of the most innovative and exciting rock bands in music. The band is made up of Damian Kulash (lead vocals, guitar), Tim Nordwind (bass guitar, vocals, Dan Konopka (drums), and Andy Ross (guitar, keyboards, and vocals) and their creative and groundbreaking music videos have been viewed by millions of fans all over the world.
The band will be on stage at Social Media Week Los Angeles talking about their latest music video for the song, “The One Moment” that was created in partnership with Morton Salt and Ogilvy & Mather. Attendees of “The Power of Partnership: How a Salt Brand and a Rock Band Came Together to Make One of the Year’s Most Viral Music Videos” event will learn how a century old salt brand used a unique brand partnership to help create one of the breakout hits of 2016.
Before you see the band at #SMWLA, here are 9 of their most creative and entertaining viral videos.
1. A Million Ways
In 2005, a video of the band performing a dance routine to the song, “A Million Ways,” was never supposed to be released to the public. In fact, it was only sent to friends of the band over email. Eventually, the low budget and homemade video ended up online and became an internet sensation.
“A Million Ways” was the first single off their breakthrough album, Oh No, and would be their first foray into internet stardom.
2. Here It Goes Again
For most of the world, this was their first introduction to OK Go. The video for “Here It Goes Again” had the band performing a choreographed dance routine on treadmills in one single continuous take.
“Here It Goes Again” climbed all the way to #38 on the Billboard Hot 100 in 2006 and was one of the most-watched videos of the year. OK Go would go on to perform the song (with the treadmills) at the 2006 MTV Video Music Awards and end up winning the Grammy for Best Short Form Music Video in 2007. Since its release, the video for “Here It Goes Again” has been viewed over 85 million times.
3. I Won’t Let You Down
OK Go and Honda joined forces for a video to the 2014 single, “I Won’t Let You Down.” The video is a one shot take recorded in double time featuring the band members and several hundred dancers on personal transportation devices made by Honda. The performance is an intricately choreographed routine filmed by an aerial drone. The video won for Best Choreography at the 2015 MTV Video Music Awards and has since accumulated 30 million views on YouTube.
OK Go partnered with Chevrolet for an unforgettable music video and Super Bowl XLVI commercial that features the band driving a Chevy Sonic through a specially-designed rally car course. Lead singer Damian Kulash is filmed in the car singing while he is driving and making the music with the strike at various musical instruments aligned on the sides of the course.
5. This Too Shall Pass #1
OK Go actually created two different videos for “This Too Shall Pass,” the second single from their third studio album, Of the Blue Colour of the Sky. The first video was directed by Brian L. Perkins and performed live in an open field with the Notre Dame marching band.
6. This Too Shall Pass #2
The second video was directed by James Frost and features the studio recording of the single playing in time to an elaborate Rube Goldberg machine, which was built in a two-story warehouse. Both videos were hits in 2010, with the second version garnering over 55 million views on YouTube.
7. White Knuckles
What do you get when you mix OK Go, spinning chairs, giant cups, and trained show dogs? You get the music video for the song “White Knuckles,” off the 2010 album, Of the Blue Colour of the Sky.
The video was directed by Trish Sie, the sister of lead singer Damian Kulash and who had previously directed the band’s famous treadmill video for “Here It Goes Again.” They filmed 124 takes of the video and they ended up using take 72. The video premiered on The Ellen DeGeneres Show and has surpassed 20 million views on YouTube since its debut.
8. Upside Down & Inside Out
In 2016, OK Go released what is arguably their most ambitious (and some might say dangerous) video to date. The music video for “Upside Down & Inside Out” features the band performing another choreographed single-take dance sequence, but this time the band was flying through the air in zero gravity. They actually filmed the video on a reduced gravity aircraft and filmed the video mid-flight.
The band used props such as laptops, tablets, suitcases, and dozens of balls. The video also features trained aerialist acrobats and an explosive paint-filled balloon ending.
9. The One Moment
OK Go’s latest viral sensation came from an amazing and unexpected partnership. Morton Salt joined forces with Ogilvy & Mather and OK Go to produce “The One Moment” music video, one of the breakout hits of 2016. This inspired move launched Morton’s first-ever master brand platform – “Walk Her Walk” – and helped to reignite the Morton brand inside and out.
The groundbreaking video is only 4.2 second long, but when slowed down it becomes over 4 minutes of creativity that only OK Go can provide. The video has surpassed over 19 million views on YouTube and will be the subject of the “The Power of Partnership: How a Salt Brand and a Rock Band Came Together to Make One of the Year’s Most Viral Music Videos” event at Social Media Week Los Angeles.
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