How Does NatGeo Engage 350+ Million Fans On Social?

Social Media Week

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National Geographic aims to inspire, enlighten, and activate audiences around the world, encouraging them to go further and test the limits of what is possible. As one of the most revered brands in the world, National Geographic is the number one non-celebrity brand on Instagram (over 102 million followers) which is just one facet of its incredible social media footprint:

  • Nearly 170mm followers on Facebook
  • Over 28 million followers on Twitter
  • More than 6 million subscribers on YouTube and over 2.2B video views
  • Nearly 15mm Snapchat followers
  • Nearly 15mm Snapchat followers
  • Over 1mm Pinterest followers

With this footprint, National Geographic touches over 760 million consumers of every age, in every part of the world, every single month. They offer their Facebook fans a true 360 experiences across an unparalleled portfolio of media assets – television channels, magazines, kids, travel, books, video, events and some of the most followed digital and social platforms in the world.

Here are some highlights from their Facebook page utilizing 360° videos.

360° Mountain Rescue 1.1M views

360° Climbing Giants


National Geographic celebrates the explorer inside all of us by using 360° video to put viewers right into the action. With Facebook Live videos, the brand is able to share the advenutre with their audience on a daily basis.

Here are some highlights from their Facebook page utilizing live video.

#safariLIVE: An adorable baby elephant in the golden Afriacn light

#safariLIVE: A golden sunset with a beautiful fisheagle

With an unwavering commitment to the power of science, exploration and storytelling to change the world, National Geographic is a forward thinking multi-media company, with purpose at its core.

Learn all about their social strategy at the “Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social” event at #SMWLA.

Check out the complete lineup of speakers and interviews, panel sessions and workshops planned for this year’s event.

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SMW Staff

SMW News, Social Media Week


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