Amazon Prime Day is Coming: Here’s What to Expect from the Massive E-Commerce Event



Amazon Prime Day sales grew 60 percent YoY in 2016. Here’s what to expect this year.

Amazon Prime Day, billed as an “epic day of deals,” is coming July 11—and this year’s event will be bigger than ever.

Why? Because Amazon will account for 50 percent of all e-commerce purchases in the U.S. by 2021, and as Amazon’s retail foothold grows so does the number of Prime subscribers it commands. One study predicts that 20 percent of all U.S. consumers are Prime subscribers, and this group is largely comprised of affluent families with incomes higher than $100,000/year.

Now in its third year, Prime Day is Amazon’s answer to Black Friday, the traditional date in which retailers slash their prices ahead of the holidays. Since Amazon has completely upended the retail industry, it’s only fitting that they host their own day of deals in the middle of the summer. For the past couple of years, Prime Day sales have surpassed Black Friday sales across all retailers.

Here’s the skinny on this year’s festivities:

  • Get ready for 30 hours of shopping: This year’s Prime Day *technically* kicks off on July 10 at 9 p.m. Eastern. The deals will end on July 12 at 3 a.m. Eastern. The full event lasts 30 hours with new deals being released every five minutes.
  • It’s pay-to-play: You need a Prime account to participate, so if you aren’t a member and want in on the action, create an account before July 11 (note: it’ll set you back $100/year).
  • Friends of Alexa get perks: Voice shoppers—AKA people who use Echo, Echo Dot, Echo Show, Amazon Tap, Fire TV or Fire Tablet—will get exclusive deals. It’s estimated that there are 10 million Alexa-powered devices in the U.S. alone.
  • TV deals will be abundant: For as much as Amazon is trying to differentiate Prime Day against Black Friday, they sure are pushing the TV agenda pretty hard. Per a press release, “Amazon is planning one of its largest total volume TV deals in history with a record level of inventory but once again, the TV deals will likely sell out.” For reference, the company sold 90,000 TVs during last year’s Prime Day.
  • Can’t wait? Start now. Amazon is hyping the event by rolling out new deals every day from now until July 10.

On the heels of Amazon’s recent acquisition of Whole Foods and its burgeoning partnership with Nike, Prime Day 2017 will attract more eyeballs—not to mention dollars—than ever before. Per CNN, compared to Amazon’s inaugural Prime Day in 2015, 2016 saw orders increase by more than 60 percent worldwide.


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