McDonald’s Launched A Streetwear Brand Because That’s What We’re Doing Now


Social Media Week

The QSR giant is using bizarre merch to build awareness for its UberEATS partnership.

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These days, every brand wants to be a lifestyle brand. If you open a boutique fitness studio, chances are you’re thinking of what kind of custom swag you’ll hawk next to the front desk. If you’re a hot startup, you better have your dad hat and hoodie game on point. (There’s even a promo company that specializes in startup swag.)

So, it’s not surprising that larger brands—even those in the business of selling buckets of fried chicken and other unsexy items—are getting in on the action. The latest to join the craze: McDonald’s, which has just released a limited edition line of merchandise. The effort comes as a play to boost awareness around McDonald’s partnership with UberEATS, an online meal ordering and delivery company under the Uber umbrella.

Per Adweek, the chain will officially roll out the McDelivery Collection on July 26, in sync with Global Delivery Day. Items include a Big Mac Pillow, a Big Mac Onesie and a blanket patterned with alternating Big Macs and fries. There’s also a McNugget dipping mechanism and a pair of slip-on sandals that read, “World Famous.”

You can check out these items and more over at McDeliveryatMcDonalds.com. Each order made through the UberEATS app on the 26th will come with a chosen item from the collection free of charge, though the standard delivery fee will still apply.

Other QSR brands currently offering merch include KFC, Taco Bell (they have a “Taco Shop”), and Pizza Hut. McDonald’s may not have been first to the game, but who knows? If all goes well, we could see a wider launch and more items down the line.

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Katie Perry

Contributor, Social Media Week

Katie Perry is a marketing & content strategist and contributor to SMW News, a leading news platform covering startups, tech, brands and the future of work. You can follow Katie on Twitter at @katieeperry.



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