4 New Instagram Management Tools You Should Be Using


Social Media Week

Your customers are using social media to interact with your brand, and Instagram is quickly becoming the top channel.

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Is your brand on Instagram? It should be: Instagram users are 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. Your customers are using social media to interact with your brand, and Instagram is quickly becoming the top channel.

Instagram can be daunting to understand and manage. It’s API limits how you schedule posts, work from your desktop, and even how many images you can like at one time.

Recruiting new followers takes time, and finding the right content takes some tinkering. However, Instagram is a powerful tool for capturing key data points about your potential customers. It can even be used to generate sales leads. These are the five best tools for putting Instagram to work for you.

Capture leads with CRM integrations

While you can sell on Instagram, the best way to take advantage of this platform is at the top of your sales funnel. The new ads capability in Instagram changes the game – especially for recruiting hot leads. Now, sponsored posts that look nearly identical to other images on your newsfeed.

There are a few best practices for recruiting leads on Instagram. Use hashtags as you would keywords: have a good variety and use just enough for potential customers to be able to find you. Your Instagram page should tell a story. Rich imagery and video can visually communicate the pitch your sales team makes in person. Include calls to action on each of your post, and set up your system to capture every person who responds — whether they call, email, or click a link in your bio.

Lastly, and most importantly, make sure your analytics tracking is linked to your CRM

Different integrations with Zoho and Microsoft Dynamics will help you measure where your marketing leads and hone your strategy based on the most successful hashtags and CTAs. Aggregate your data from Instagram and all your email marketing channels to see a single unified view of all relevant customer information.

Engage with your top followers with SocialRank

The most important part of managing your Instagram page is interacting with your followers. SocialRank is one tool to help you do just that. SocialRank is designed to help you identify, organize, and manage lists of your followers. Curate lists around specific metrics. SocialRank will let you isolate top influencers and followers who you want to connect with. For example, if you’re planning a campaign, you can segment your followers by geography or keywords, such as #Paris. Once you’ve filtered your followers, you can then export the data into a user-friendly spreadsheet or add it back into your CRM.

Manage content with Later

Time is money, and you’re too busy to sit around waiting for the right moment to post an image on Instagram. While Facebook lets you schedule a post in advance right from their editor, Instagram doesn’t allow you to schedule posts directly from their platform. That’s where Later comes in. Later helps you manage your content by scheduling posts ahead of time. Use Later to find and select the optimal times for posting — i.e., when your audience is most active. Their gorgeous calendar view helps you visualize your posting schedule for the week, sending you a reminder when it’s time to open the app and post from your phone. And, it syncs with a variety of file-sharing sites, like Google Docs and Dropbox, making it easy to manage your content on the go.

Create Custom Bio Links with Soldsie

Have you seen Instagram captions with the note “link in bio” at the end? This is where Instagram is tricky. Instagram captions and photos are not linkable. Therefore your only funnel is the link in your page’s profile. If you’re trying to sell a bunch of different products, how can you capture each sale with one link?

Soldsie empowers your bio link to showcase more content, creating a web of links from that one simple URL. WIth conversion tracking and inventory management for e-commerce brands, it’s a great tool for making the most of your Instagram link. Use Soldsie to make sales and capture leads in your CRM platform. Not selling a product? No problem. Soldsie allows you to link to any content, whether it’s blog articles, how-to’s, event signups, or your company’s mission statement. Or, all of the above!

Get more from your Instagram page by scheduling posts, identifying your best fans and followers, and channeling traffic into your sales funnel. These management tools make this complicated platform more straightforward. What can Instagram do for your brand?

 

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Lisa Froelings

Entrepreneur, Millennials Marketing Group

@LisaFroelings

Lisa Froelings focuses on marketing technology, productivity and general small business news. Lisa is also a business and productivity consultant with over 4 years of experience in human resources working for a major retailer in the country before she decided to build her own business. Her interests include technology, mindfulness as well as time management.



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