4 Steps To Understanding Facebook Business Manager



It’s scary for most, but I am here to tell you – it’s a necessary system we need as social marketers.

Let’s have some real talk about Facebook Business Manager, otherwise known as “BM”.

You’ve heard of this if you work in social marketing or have experience running ads on Facebook. You may have tried it and wish you hadn’t. You may have seen it once or twice and were so intimidated by it, you simply close your browser. It’s scary for most, but I am here to tell you – it’s a necessary system we need as social marketers.

With Facebook Business Manager, it just takes some time to learn and understand. No one woke up one day and just knew how to use the internet. We took the time to learn and how to navigate it. In time, we all got better at it. Social media marketing is not simple, and it’s going to take time. It’s not Business Manager – it’s you.

With any job we do, there is going to be a learning curve. As a Senior Project Manager, I utilize many systems. For each system I use, I’ve had to take the time to learn the ins and outs of how that system worked. After a good amount of years under my belt in the digital marketing industry, I honestly believe that no one is taking the time they need to learn how Facebook Business Manager actually works. A social media manager who is trying to get their client on-boarded and get their ad campaigns running, wants it done yesterday. The problem is you just need to make the time to learn Business Manager. There’s no easy way around it.

Here are four steps to better understand Facebook Business Manager:

Facebook Blueprint Course

Take the Facebook Blueprint Course. Facebook offers free modules for all aspects of running Business Pages and Ads. This includes a module on the basics of Facebook Business Manager. There is a paid, proctored exam that you could also take for a small fee, but it is not required for you to go through the modules. Facebook Blueprint should be a requirement for all individuals working with Facebook and social media in general.

Be Patient

Understand some basics around system upgrades and improvements. Facebook has too many users to shut their system down each time they need to push code. It’s this reason that many social marketing experts find Business Manager so frustrating. Even if Facebook has a beta site for testing purposes, issues in production are very common. Try and imagine the scale that Facebook Developers need to work with and empathize with that. We’re all human after all.

Branch Out Beyond Your Usual Streams of Information

Social media management is exciting! It opens an incredible variety of opportunity to work from home, work for an agency, and more. Keep in mind that as marketers first, we should always be learning something new. Inform yourself by following Bug Reports on Facebook for Developers. You don’t need to be a developer to get access.

Manage Your Admin Time

If you are curating and creating content, you have time for continued education and courses, like Blueprint and testing accounts in Business Manager. Work smarter, not harder. Asana is a great tool to assist you with managing multiple clients & projects.

Go forth and enjoy Business Manager!


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