Would You Pay $1,000 For An iPhone That Recognizes Your Face? Apple Thinks So


Social Media Week

Sources say Apple is gearing up to release three new iPhone models and a fifth-generation Apple TV next month.

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The tech rumor mill is in overdrive following reports that Apple will release three new iPhone models and a new Apple TV at the company’s next product launch event on Sept. 12.

Buzzfeed reports that Apple will release the iPhone 8, the tenth anniversary of the device, at a $1,000 price point. The product will reportedly featured a curved OLED screen—hello longer battery life!—with a reduced bezel to provide more screen real estate to owners. In addition to the larger screen size, the iPhone 8 is rumored to use facial recognition technology to unlock the device.



Current cost comparison of smartphones in 2017, via NewAtlas

Alongside the iPhone 8, Apple is said to be introducing the 7S and 7S Plus, as well as a fifth generation Apple TV. This latest version of Apple’s connected TV is reportedly built with live-viewing (e.g. news and sports) in mind, and it’s speculated that it will support 4K streaming and HDR content at double the video resolution of the fourth generation device.

According to Apple Insider, there are also rumors floating around that Apple is working on a revamp of its TV app in order to deliver more live programming options for its users to better compete with rivals including Amazon, Hulu and Netflix. Such upgrades to the Apple TV should come as no surprise given the company’s recent announcement that it will invest $1 billion in its own original content in 2018.

As the saying goes however, Apple will “need a little help from its friends” to be effective in conquering its grander TV ambitions. Apple TV owns just 15 percent of the U.S. set-top box market share, per Ad Age, and the company will require the support content creators able to support 4K and HDR programs.

Apple has yet to make a formal statement on the Sept. 12 event and is not commenting on the leaks, so we’ll have to wait and see if the rumors hold true.

 

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Katie Perry

Contributor, Social Media Week

Katie Perry is a marketing & content strategist and contributor to SMW News, a leading news platform covering startups, tech, brands and the future of work. You can follow Katie on Twitter at @katieeperry.



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