ICYMI: Everything You Need To Know Before The New Apple Products Start Going On Sale



Here’s your TL;DR recap of the Apple X event.

If you had a hard time keeping up with everything announced at Apple’s annual September event earlier this week, don’t worry. You most certainly aren’t alone as there wasn’t any shortage of news and announcements that took center stage at the Steve Jobs Theatre in Cupertino. These include, but aren’t limited to three, yes three, smartphones geared to work with augmented reality apps and a better than ever Apple Watch and TV.

To help you come up to speed, here’s a breakdown of the major products highlighted in the presentation and their key features:

The major storylines

  • Sticker shock: Much of the conversation around the event was around the iPhone X’s $999 price-tag. Verge reporter Casey Newton notes that the high cost could lure more people into the Apple Upgrade program, which splits the total investment into $50/month payments. In other words, higher price-tags could mean more “subscribed” Apple customers.
  • Better camera: The iPhone X’s improved camera functionality underscore’s Apple’s commitment to empowering users to capture great content via their devices. This comes as no surprise given the rise of visual media platforms and their centrality in the lives of today’s consumers.
  • Facilitating the future of AR: In addition to the flashy hardware presentations, Apple also slotted time in the showcase to reaffirm its commitment to augmented reality. In addition to iPhone X, the iPhone 8 models are equipped with camera features that have been calibrated for use with ARKit applications.

iPhone X

  • Starting retail price: $999
  • Two sizes available: 64GB and 25GB
  • Colors options: Space Grey and Silver
  • 5.8‑inch “Super Retina”  display screen (edge-to-edge)
  • Dual 12MP cameras
  • Battery life to exceed that of the iPhone 7 by two hours
  • Wireless charging
  • Facial recognition/Face ID
  • Available for pre-order Oct. 27, shipping to start on Nov. 3

iPhone 8 & 8 Plus

  • iPhone Phone 8 starting retail price: $699
  • iPhone 8 Plus starting retail price: $799
  • Both phones comes up 256GB model options for $849 and $949 respectively
  • Glass backs for wireless charging
  • Color options: Space Gray, Silver, and Gold
  • iPhone 8 display screen: 4.7 inches
  • iPhone 8 Plus display screen: 5.5 inches
  • Preorders begin Sept. 15, with shipping set to start Sept. 22
  • Software for both phones, iOS 11, available for free download on Sep. 19

Apple Watch Series 3 and Software Apple Watch OS4

  • LTE connectivity (allowing for integration of cell phone data, iMessage, music streaming, etc.)
  • W2 chip for improved battery life (up to 18 hours!)
  • Enhanced speed
  • Two versions: cellular and non-cellular priced at $399 and $329 respectively
  • Available to order Sept. 15 and scheduled to hit stores Sept. 22
  • Compatible with carrier networks AT&T, Verizon, Sprint and T-Mobile.
  • Apple Watch OS4 software and the Watch Series 3 feature new fitness tracking features including tools that can detect if a user is experiencing an abnormally higher heart rate unrelated to increased physical activity and heart arrhythmia
  • Apple Watch OS4 software will be available for free download on Sept. 19

Apple TV

  • Support for 4K video and HDR video for improved color quality and image resolution
  • The new TV will work with the iTunes Store in which you can purchase movies in 4K and HDR for the same price as HD content
  • Live news and sports will be viewable through the “TV” app
  • Starting price: $179 for the 32GB model and 64GB version for $199
  • A version without 4K will also be offered for $149
  • Orders start Sept. 15
  • Shipping and store availability scheduled for Sept. 22
  • Stay tuned for content offerings to come ensuing from deals Apple has underway with various film studios

If these weren’t enough releases for you, the presentation also featured an AirPower charging mat to be released next year so your iPhone X, Apple Watch, and AirPod wireless headphones can all be charged at the same time.

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