BuzzFeed Slides Into Your AMs With New Live Talk Show


Social Media Week

BuzzFeed News’ has launched their first live television experiment, a morning show called “AM to DM,” via an exclusive partnership with Twitter.

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OMG or WTF? BuzzFeed has premiered its first-ever live television show, called “AM to DM” co-hosted by BuzzFeed books editor Isaac Fitzgerald and executive editor for culture Saeed Jones. You can catch the show weekdays at 10 a.m. ET or 12 p.m. ET when its replayed—and all you need is a Twitter account to watch.

The show supports Twitter’s broader strategy of emerging as a leader in live TV. To date, they’ve already entered partnerships with Bloomberg and air a business news show, “Cheddar,” daily. The move also marks BuzzFeed News’ ongoing effort to become an editorial powerhouse.

“The exciting thing about this show is that while much of television news now is basically explaining to you what happened a few hours ago on Twitter, we get to come to an informed and up-to-date audience from right inside the news cycle,” BuzzFeed editor in chief, Ben Smith told TubeFilter. In other words, the show’s overarching goal will be to emphasize real-time conversations about the dominating tweets and stories of the day.

The inaugural episode kicked off with a news run-down including the recent NFL protests during the national anthem, Hurricane Maria and the latest expansion of the travel ban that now incorporates North Korea, Chad and Venezuela. Additionally, developments regarding Steve Bannon being sought to infiltrate Facebook’s hiring process and the Anthony Weiner sexting scandal were covered. As an update, Weiner was sentenced to 21 months in prison yesterday morning.

To balance out the hard news, the hosts introduced viewers to what will be a recurring segment on the show, “Fire Tweets,” during which favorite tweets of the moment will be read because let’s be honest, we all need some comic relief to get us through the week. Some of the tweets from today’s list can be found in this recap clip posted to BuzzFeed News’ Twitter account.

With respect to guests, Fitzgerald sat down with actor Kofi Siriboe who discussed topics spanning his role in Girls Trip and the fan reactions to the film, to his weight loss journey and the top three traits he looks for in a girlfriend. For a fun twist to break up the questions, Siriboe was challenged to play games like “did I tweet that?” and do a dramatic reading of his most flirty tweets.

Another notable interview involved California congresswoman Maxine Waters who talked about President Trump, specifically her thoughts regarding a deal between democrats and the president on DACA and the purchasing of Russian ads by Facebook during the election. She also offered her position in support of breaking up large bank monopolies and shared what millennial feedback surrounding politicians she’s been hearing and more.

In case you were wondering, Man Crush Monday (#mcm) was not neglected—BuzzFeed editor Tanya Chen joined the show to dedicate the shout out to Donald Glover who celebrated his 34th birthday yesterday.

Within the first 30 minutes or so, #AM2DM was trending holding the number one spot in the U.S. and fourth worldwide, not too shabby for the first show! If you weren’t able to tune in, have no fear. BuzzFeed is committed to 60 more shows airing through the end of the year according to AdAge.

Cover image via Variety

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SMW Staff

SMW News, Social Media Week

@socialmediaweek

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