What You Should Know About Influencer Marketing

  • Marketing

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Marketing is the science of moving products to an audience. Marketing has been here since time immemorial, imagine, the first sold product would obviously have been well marketed for it to sell.

Yes, demand and supply are important, but marketing brings the awareness to the product you are trying to move. Marketing over the years has changed, and if we want to bring up categories, it runs into huge numbers.

One of the most important types of marketing is the Influencer marketing.

What is the Influencer Marketing?

This is simply having someone who, most likely in a position of influence tell your story for you. Although, influencer marketing is confused with product placement… they are not the same.

There are three forms of Influencer marketing:

  • The Aspirational – This applies towards an individual aspiring to be like another.
  • The Authoritative – This applies towards a figure that is respected, the recommendation of a simple product by a public figure goes a long way when it comes to marketing.
  • The Peer method – This is considered as the most effective and most rampant as it mainly boils down to word of mouth and word on the street. This method alone can inject a product into the modern day culture providing a wide range market for it.

Why Should You Use Influencer Marketing?

The main thing is breaking new grounds. In this information age where everything is on social media and the Internet, It is very easy and much more effective to venture into Influencer Marketing.

Statistics have shown that using influencer marketing greatly increases your reach as a brand and solidly establishes you in the people’s hearts.

Besides, your competitors are already doing it, since Influencer Marketing has proven itself effective and very efficacious as a marketing technique; a lot of progressive outfits have applied it to their business module. Statistics show that 60% of marketers intend to increase their budget for Influencer Marketing this year! That means more than half of your competitors are doing it and more are coming.

Now is the best time to get started.

Influencer Marketing Is Not Advertising.

Technically, it is. But since it doesn’t fall under the category of advertisement is new media (the internet) where it isn’t being subjected to the claws of ad blocks and the likes, which decide the ads you would see or not.

Since Influencer Marketing is very dependent on the view of our friends and families, it is quite difficult for regulations to be placed upon the recommendation of products by people. it is an integral part of social interaction.

 

Influencer Marketing Builds Brand Loyalty, Thoughts, and Leadership

When consumers discover your brand through peer influence, they are most likely to respond and become loyal to your brand that way. That is the power of recommendation.

And if people think you are similar to another trusted individual in the same niche. Your influence on that spectrum would increase.

 

Influencer Marketing Is Cost effective.

It is much more economical to acquire micro influencers than to hire a celebrity to vouch for your brand. With multiple Micro influencers, it is possible to discover your ideal customer’s persona… making it possible to apply more direct marketing techniques towards that particular demographic.

 

How Can You Venture into Influencer Marketing

Marketplaces for influencer marketing make life of marketers easier. KashKlik which is a fully automated platform takes the innovative route of allowing brands to work with hundreds of micro influencers comes to mind. Effective and innovative, it reaches over 9 million people leads the pack of new ways to venture into influencer marketing.

Indeed, Influencer Marketing isn’t the future anymore. It is here, and it is now. Build your brand the most effective way possible.

 

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