Not All Social Platforms Are Created Equal [Infographic]



A look at brands and retailers can implement strategies, better reach and engage with different audiences across popular social media platforms.


Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial!

You have recently started a new business or brand and want to begin creating a social media following, but you don’t know where to start.

Should you focus your attention on the platforms with the most users like Facebook or maybe the platform that is growing the fastest each year like Instagram? Did you know that Twitter’s daily active users have increased 14% each year and that Snapchat’s growth has decreased 82% since Instagram Stories launched?

Learning about these platforms before starting your company’s social marketing can help you decide on which platforms to invest your time in.

Luckily, Sumo Heavy Industries have compiled an infographic that looks at each platform and provides information on how brands and retailers can implement strategies and better reach and engage different audiences across all the popular social media platforms.


Via Sumo Heavy Industries

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

Newsletter Subscription

Get the latest insights, trends and best practices from today's leading industry voices.

Learn More

Write for Us

Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.

Apply Here