How To Use Facebook Messenger As A Powerful Tool For Business Marketing
With the help of entertaining content, better brand positioning, and improved customer experience, Facebook Messenger can be used to establish a long-lasting relationship with customers.
Owing to the tremendous popularity of Facebook as a potent social media platform, Facebook Messenger has also got a huge traction in recent years. As a conservative estimate, there are over 1.5 billion Facebook users today who are actively sharing, commenting and liking various interesting posts day-in and day-out. Most if these users are using Facebook Messenger as a preferred medium for individually communicating with each other.
However, this profound messenger platform has more potential than meets the eye. Businesses can implement and integrate Facebook Messenger into various service processes in order to simplify business-customer interaction. Since users have started communicating rich content (pictures, videos, GIFs, emoticons or even PDFs) via messenger also, this creates a great opportunity for businesses to make messaging an important part of their strategy.
There are now more than 1 billion people on Messenger every month, which is indeed an astounding milestone in the social marketing arena. As a matter of fact, the Facebook Messenger provides a two-way communication medium that could be way better than one-way advertising campaigns and page posts. With the help of entertaining content, better brand positioning, and improved customer experience, Facebook Messenger can be used to establish a long-lasting relationship with customers.
If you are a budding entrepreneur or an established business owner, you can use Facebook Messenger to your advantage. From steadily growing revenues to realizing your long-term goals, the messenger can help you in many ways.
Here are some effective strategies to use Facebook Messenger as a powerful tool for business marketing:
1. Create events and engage participants using FB Messenger
A Facebook event spreads words very quickly, which potentially reach many people is a relatively short period of time. Generating events is an effective way of starting an interaction with your prospects. You can use FB Messenger to send important information and reminders regarding various events that you need to create. According to a HubSpot study, the response rate on Facebook Messenger is significantly higher as compared to e-mails. You can create subscriber lists and broadcast them through the Messenger.
Facebook has been gradually adding more and more useful features, and events can also be added in a new plugin. It is proving to be a good medium for people to find and interact with your event. There are many key benefits of this: if you make any changes to an event, it will be reflected via page plugin; people can now subscribe to your events directly from your website; they can now see which of their friends are going to the same event; and it will allow people to more easily interact with you.
2. Provide real-time customer care
The Facebook Messenger facilitates a live conversation platform almost as if you are speaking with your customers face-to-face. You can instantly help them choose the size, color and quantity of products they require, you can immediately send them order confirmations, and let them check their shipping info as well. From customers’ perspective, it is always welcome to be given a private support – which is possible via FB Messenger. Using this strategy, you can send your prospective customers a sharable link, which will let them initiate a private message when they click it.
Moreover, customers always love to get a real-time response whenever they seek solutions for their problems. In a survey conducted by Sprout Social, as many as 1,000 people were approached; it was found that most consumers expect a response on social media within 4 hours. This clearly makes a case for Facebook Messenger to deliver a real-time customer service.
3. Implement chatbots
Using chatbots today is being considered a profound strategy to increase efficiency for businesses. These have radically changed the way consumers and brands interact on Facebook. Today, more than 100,000 chatbots are used on FB Messenger in order to collect information, make product recommendations, and to take orders. Facebook chatbots are being specifically used to deliver targeted content based on interests and to answer product or service related questions. Moreover, Facebook Messenger helps recommend products using Quick Replies and a corresponding Auto-response.
Apart from sharing content, the Messenger introduces an additional functionality in chatbots, which helps brands facilitate more interactive conversations. So, using the Restart Command and Restart Button, you are able to restart the whole conversation. That way, you can build a better engaging experience, which will lead your user through a variety of fun and interesting responses.
4. Create ads that open up a conversation
Facebook Messenger can facilitate an organic conversation by using ads. When users click on ads, they will switch to a conversation in the Messenger app and receive your message content. The News Feed ads are very handy to open conversations in Messenger, which ultimately leads to conversion. This is indeed a creative way by which Facebook ads are used to drive consumers from content to commerce. These ads boost the potential for engagement with customers. So, while setting your ad in the Add Manager, you need to select Traffic as your marketing objective, then select Messenger as the destination for add placement. As a next step, choose call-to-action from the options available under the headline text tab – which will help you customize your message and link your website.
Share messenger codes
Messenger codes are increasingly becoming an effective way for people to connect with your business. Consumers scan them with their Messenger app in order to initiate a private message with your business. One of the main advantages of messenger codes is that they can also be used offline. You can add your messenger code anywhere you would want so that your customers can connect with you via private message. You can take a screenshot your Facebook page’s scan code and put it on your website. It will be easier for people to identify and contact the businesses they want to connect with. After sharing your messenger code online with your target customers, encourage them to save the image of your code in order to scan it later.
No doubt Facebook Messenger has strong potential for marketing prospects since more and more people are adopting it as an effective tool for communication. So, if you promote your personalized message via Messenger centered on the needs and requirements of your prospective customers, your strategies will certainly fructify.
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.
Watch SMW Live
SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.