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This Week On SMW Insider: Facebook, Brit + Co, Morton Salt and More

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Highlighted on the platform this week we have Michelle Klein of Facebook on the future of video in advertising, an interview with Brit Morin, founder, and CEO of Brit + Co and more!

Welcome to another edition of This Week on SMW Insider.

Highlighted on the platform this week we have Michelle Klein of Facebook on the future of video in advertising, an interview with Brit Morin, founder, and CEO of Brit + Co and more!

Check out this week’s clips below and sign up for a 7-day free trial to access over 200 hours of educational talks and interviews.

The Future of Video in Advertising with Michelle Klein, Marketing Director of North America at Facebook

In this talk Michelle Klein, Facebook’s Head of Marketing, North America, shares Facebook’s vision for the future of video, the role it will play in advertising and how language and communication will continue to evolve in this space.

Powering the Human Connection (Hosted by Hootsuite)

In this session, Hootsuite Industry Principal, Adrian Cockle talks through ways to transform your social marketing strategy simply by putting Humans first. He will discuss how brands can use social media to create human connections at scale, deliver on their brand promise, and drive business results.

The Power of Partnership: How a Salt Brand and a Rock Band Came Together to Make One of the Year’s Most Viral Music Videos (Hosted by Morton Salt)

At Social Media Week Los Angeles, Denise Lauer (Morton Salt), David Hernandez (Ogilvy & Mather), Adarsh Alphons (ProjectArt), and Damian Kulash (OK Go) discussed being comfortable loosening your grip on your brand, inspiring people to engage with it on their terms and how to take calculated risks and sell ideas into your organization.

Interview: Brit Morin (Founder and CEO, Brit + Co)

Brit Morin is the founder and CEO of Brit + Co, a digital media and commerce company that provides tools to teach, inspire and enable creativity among women and girls. Brit + Co connects a community of over 90M women (75% millennials) together every month to provide skills and inspiration for a more creative lifestyle.

In this interview, Morin talks about the importance of video in marketing and the biggest challenges with video content for marketers.

Artificial Intelligence for Real Social Traction (Hosted by IV.AI)

Explore how AI is changing everything through machine learning, data understanding, and bots. Learn how to grow your audience in a personal way and understand every interaction.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.




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