This Week On SMW Insider: National Geographic, Kelly Osbourne, and More



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Welcome to the first installment of This Week On SMW Insider! Each week, we will highlight some of the best content on our on-demand streaming platform.

Check out this week’s clips below and sign up for a 7-day free trial to access over 200 hours of educational talks and interviews.

Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social (Hosted by National Geographic)

During this event Claudia Malley, Chief Marketing Brand Officer at National Geographic shared insights and perspectives on how National Geographic are leveraging the new tools and platforms to maintain their position as one of the most relevant and inspiring brands in social media.

How to Use Visual Discovery to Inspire Consumers to Act (Hosted by Pinterest)

In this session, Eric Edge, Head of Global Marketing Communications and Industry Relations at Pinterest, discusses the future of visual discovery and how brands can leverage Pinterest’s tools to enhance the consumer experience and drive real business results.

Forbes 30 Under 30: In Conversation with Kelly Osbourne (Hosted by Forbes Media)

From growing up in the spotlight to surviving addiction and Lyme’s disease, Kelly Osbourne has emerged as a TV host, fashion icon and LGBT advocate. Forbes associate editor Natalie Robehmed talks to Forbes 30 Under 30 honoree Kelly Osbourne about how she learnt from public mistakes, built her following–and uses her influence for good.

Process vs. People: Everything You Need to Know About Influencer Marketing (Hosted by theAmplify)

In this session, Justin Rezvani, Founder and CEO of theAmplify, discusses how to streamline communication with brands/influencers, automatically migrate influencer content, and use Influencer Chatbots to scale 1:1 communication and closing the conversion loop: using paid media to market test, optimize, and boost content to exploit the full value of influencer campaigns (as the value of content production is often overlooked).

Interview: Roy Wood Jr. (Correspondent, The Daily Show with Trevor Noah)

Roy Wood of The Daily Show talks about drawking inspiration from social media and its users, his creative process and the impact of social media, and how comedians and performers imbrace technology.

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