Pinterest Revives QR Codes, Linking IRL Products To Digital Boards



The newest functionality employs the camera within the Pinterest app to scan codes.


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Pinterest has taken the next steps in their visual discovery efforts with its own version of QR codes for retailers and brands.

Announced via a blog post, the visual discovery company describes Pincodes as a means for enhancing the process of how Pinners engage with products, boards, or profiles within the platform. Specifically, Pincodes makes the engagement between brands and consumers more direct by cutting down on the number of clicks and taps it takes to get from product to inspiration.

“Now there’s an easy new way to bridge the offline world you create for your customers—from in-store displays to product packaging—and instantly connect them with more product ideas and inspiration on Pinterest,” wrote Pinterest’s Nancy Jeng.

According to VentureBeat, early partners include Nordstrom, Home Depot, Kraft Foods, and Kia. In the case of Nordstrom, for example, shoppers can engage with scannable codes that direct to the company’s board of gifts under $100.

How exactly do Pincodes work? Pinners simply use their camera to scan Pincodes via the platform’s mobile app. From there, they’ll be directed to a board or Pin profile.

A longstanding question mark among retailers when it comes to social media centers on how brands and retailers can tie digital engagement to in-store sales. Pincodes marks an important step for Pinterest when it comes to making this link even more tangible for brand and retailer partners.

Per Adweek, interested businesses or users with business accounts can find instructions here to create Pincodes for their own profiles or boards.

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