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This Week On SMW Insider: Snapchat, PBS, Gimlet Media, and More

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Highlighted on the platform this week we have Don Wilcox on how PBS creates digital-first video content from the ground up, an interview with Matt Lieber of Gimlet Media and more!

Welcome to the latest edition of This Week on SMW Insider.

Highlighted on the platform this week we have Don Wilcox on how PBS creates digital-first video content from the ground up, an interview with Matt Lieber of Gimlet Media and more!

Check out this week’s clips below and sign up for SMW Insider to access over 200 hours of educational talks and interviews.

The Future of Work is Now: Can Emerging Tech Lead to Smarter, Happier Employees?

In this session, learn how companies from large, multinational organizations to lean startups can use technology to empower employees to make their voice heard and how talent teams can use tech to confront the leadership gap head-on.

Don’t Call Snapchat a Social Media Platform

In this talk, Ross will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

Serving the Public: PBS and the Future of Language

Dipti Bramhandkar, iris New York’s Head of Planning and Don Wilcox, Vice President of Digital Marketing and Services, of PBS will explore how technology and language’s fast paced evolution will affect PBS’s future as a public media brand.

In this session, learn how can media companies implement the new elements of language into future planning and what does the future of broadcasting look like given the changes in language and technological advances.

The New Remix Culture: Why Industry Leaders Are Paying Attention

In this session, Wilson Kriegel (CBO for PicsArt) explores the growth of Remix culture, how social influencers are responding, and what the implications are for content creators and marketing professionals.

Interview: Matt Lieber (Gimlet Media)

Matt Lieber (Gimlet Media) recommends that brands should partner with true audio storytellers in order to get started with podcasts and create meaningful connections with consumers.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.




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