These Were Our Top 10 Most-Read Articles of 2017



Our most-read posts span social media to startups and everything in between.


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As 2018 knocks on the door, it’s time to take a look at our top posts of 2017. We’d also like to extend our gratitude to all of our readers as well our best wishes for an enjoyable holiday season and New Year!

Without further ado, here’s the roundup:

1. People Are Dying To Know Why Instagram Stories Ranks Viewers In A Particular Order

If you’ve ever wondered about the factors that go into how viewers of your Instagram Stories are ranked, you’re not alone. Check out this article to see what we learned about some of the prevailing theories on the topic.

2. Social Media Cheat Sheet for 2017 [Infographic]

Looking to enhance your social media strategy for your marketing or content needs? We’ve got you covered. Browse this quick cheat sheet of tips and tricks spanning sizing guides for photos, keyboard shortcuts, noteworthy tools and platform updates, and best practices for writing headlines.

3. 13 Facts About Millennials That Might Surprise You

This article recaps a few rather surprising stats on millennials. For instance, 84 percent of millennials make annual charitable donations, despite the common stereotype that they’re self-centered, and 49 percent are more willing than Gen Z-ers to digitally “detox.”

4. 20 Marketing Experts Predict the Future of Snapchat in 2017

At the beginning of the year, we reached out to numerous industry experts and asked them to make some Snapchat predictions for the year ahead. Some foresaw obstacles, while others were optimistic. See how right they were by reading the full post.

5. 50 Acronyms Social Media Professionals Must Know

The digital world is full of acronyms, some of which you might not have on the radar. Educate yourself with this quick primer.

6. 18 Experts Reveal Their Top Instagram Growth Hacks

If one of your New Year’s resolutions is to boost the growth of your Instagram account, you’ll want to reference this article. A few of these involve researching hashtags before posting and identifying ones that are still active to up your chances for engagement, tagging accounts with large amounts of followers, and cross-promoting with similar accounts.

7. How BuzzFeed’s ‘Worth It’ Became The #1 Show On YouTube

At our June SMWLA conference, the pioneers behind the YouTube hit series “Worth it” discussed how the idea for the show originated and what they look to achieve during their third season.

8. 15 Stats on How Gen-Z Spends Their Time on Social Media and Mobile Messaging

In this article, we provide a rundown of how Gen Z-ers are viewing and using social platforms in their everyday lives.

9. How Social Media Is Influencing Purchase Decisions

Social media plays an undeniably important role when it comes to driving sales of e-commerce and brick-and-mortar businesses. In this post, we underscore several effective strategies for help you stay in tune with the discussions around buying behaviors and overall reception of your brand.

10. 10 European Startup Cities to Watch in 2017

This provides a rundown of the top ten European cities emerging as standout hubs. Among those listed include London, Paris, and Berlin.

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