This Week On SMW Insider: Best of Social Media Week Chicago 2017



Highlighted on the platform this week we have a collection of sessions from #SMWCHICAGO.

Miss out on Social Media Week Chicago? You can now watch all the Stage One and Stage Two sessions from November’s conference on SMW Insider!

Highlighted on the platform this week we have sessions from RXBAR, The Knot, National Geographic, Pinterest, and Suzy.

Check out these, plus over 600+ educational talks, workshops, and interviews only on SMW Insider.

The Inevitable Extinction of Branding (Hosted by Suzy)

In this #SMWCHICAGO session, Matt Britton (Chief Executive Officer of Suzy) discusses the growing domination of Facebook, Google, and Amazon and how the new digital dynamic is redefining the role and importance of brands in American culture.

The RXBAR Story: In Conversation with CEO & Co-Founder Peter Rahal (Hosted by Social Media Week)

RXBAR CEO and Co-Founder Peter Rahal joins Toby Daniels (Founder & Executive Director, Social Media Week) and shares his story and what’s next for RXBAR.

Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social

Adam Quinn, VP of Digital shares insights and perspectives on how National Geographic are leveraging innovative thinking, and consumer insights to maintain their position as one of the most relevant and inspiring brands in social media.

Instant Success on Instagram (Hosted by The Knot)

Kristen Maxwell Cooper (Executive Editor, Digital & Social Media, The Knot) shares how brands can create instant success on Instagram through everyday best practices, strategies to grow your audience and increase engagement and tactics for taking your images from good to great.

Give The People What They Didn’t Know They Wanted (Hosted by Pinterest)

In this workshop, Pinterest Creative Strategist Jason Wire shows unique and effective ways to reach audiences through smart advertising on the visually driven platform. We will share insider tips and tactics to help you understand Pinterest and develop full-funnel campaigns that drive results.


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