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7 Ways to Master the Future of Marketing at SMWNYC

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From AI and voice to AR and blockchain, we’re here to help you navigate marketing’s most complex topics at this year’s flagship conference.

As a marketer, keeping up with the tides of innovation is no small feat. Just when we think we’re beginning to understand one emerging topic, another comes along and we again must face the unanswered questions and lingering uncertainties around buzzwords that only seem to grow in complexity.

That’s why we’ve programmed this year’s SMWNYC to help you navigate the nuances of topics spanning AI, AR, voice, blockchain, and more. Join us in April for actionable talks that are designed to educate you on the fundamentals of each topic, as well as what they mean for your business today and tomorrow.

Here’s just a few of the sessions we’ve curated:

1. The Trust Protocol: How Blockchain will Revolutionize Social Media, Business and the World

Join Alex Tapscott, Co-Author of “The Blockchain Revolution,” as he helps you navigate the fundamentals of blockchain and why this transformative technology should be on marketers’ radars. In particular, he’ll offer his prediction of how blockchain can result in an entirely new internet than we see today; one that is decentralized, resistant to censorship, and offers enhanced security and privacy.

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2. AI X Brands: Balancing the Promise with the Pitfalls

In this track, Clara de Soto, Co-Founder of Reply.ai; Andrea Isoni, Director, AI Technologies; Claire Mitchell, Director, Innovations at VaynerMedia; Adelyn Zhou, Founder & CMO of TopBots, will share their perspectives on how marketers can balance AI’s promise with its pitfalls.

To what extent should brands be integrating AI technology into their current strategies? What controls are appropriate so as the technology evolves it can be reasonably managed and responsibly used? What situations and scenarios warrant investment in AI and which don’t? Find out the answers to these important questions at more in April.

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3. Building an Effective AR Campaign: Lessons Learned from Social Media

Brian Wong, Forbes’ 30 Under 30 honoree and CEO of Kiip, joins the SMWNYC lineup where he’ll breaks down the basics of building a successful AR campaign.

Using a variety of compelling case studies, he’ll demonstrate how to not only integrate the tech into your strategies and launch an AR campaign, but how to do so in a way that strengthens your brand’s story by resonating your audience and creating lasting impact.

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4. The Future of Mobile Messaging: AI and Conversational Content

In this session, Travis Montaque, CEO & Founder of Emogi, shares his perspective on the future of intelligent messaging, which includes GIFs, emojis, and stickers.

Attend this session to understand the key trends shaping the mobile messaging landscape and how brands can tap into these to better engage with their audiences. Montaque will discuss how intelligent messaging plays a critical role in how consumers—predominately millennials and Gen Z-ers—express themselves and how this behavior is shaping the future of communication.

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5. Welcome to the Age of the Digital Assistant

Victoria Fabiano, Strategic Partner Manager at Google, explores how connected devices and digital assistants will fundamentally change the ways in which people find information about brands and products.

First, she’ll define the term “digital assistant” and offer examples of some currently in existence. She’ll then discuss the integration of such technologies and the impact we can expect to see as adoption by the part of brands and consumers continues to increase. Perhaps most importantly, Fabiano will also walk through the ways in which how data is gathered and protected will shift and outline the responsibilities we need to take to ensure it is safeguarded responsibly.

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6. Blockchain and The Decentralized Web

Decoded’s Product Lead Jeffrey Lancaster hosts a session during which he shares his thoughts on Web 3.0, the “decentralized web,” and where it fits into corporate data silos.

Specifically, Lancaster will shed light on the rise of popularity bitcoin has afforded blockchain and the demand for digital decentralization. He’ll also analyze the role of hacking in the context of the “decentralized web,” offering the argument that decentralization of digital data can deliver noticeable improvements with regards to privacy and security.

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7. Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot

In this session, Seth Greenfield, CEO & Founder of Imperson, shares the compelling story of how National Geographic and 360i used a chatbot to generate buzz for the show “Genius,” a celebration of the life and times of Albert Einstein.

Beyond the case study, Greenfield will walk attendees through general important trends in the chatbot space and the various ways brands are integrating them to fuel their marketing and sales efforts. In doing so, a more streamlined approach to setting and working towards chatbot goals will be offered. This is particularly important for brands as ensuring the chatbot is consistent and authentic with their story and voice is critical to ensure ideal reception and engagement by the part of the consumer.

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Our 10th annual flagship conference returns this April 24-27 at the Sheraton Times Square. Claim your pass before this Friday, Feb. 16 to save 20%.




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