Best Practices for Winning in Search’s Voice-Dominated Future
Local SEO, mobile-friendly websites, and competitive tracking will be key tactics for businesses looking to win with voice.
Research from Gartner predicts that by 2020, 30 percent of searches will be conducted by voice.
Just last month Amazon launched the Alexa Mobile Accessory Kit, which will allow developers to integrate the highly popular voice assistant with wearable tech pieces such as headphones, smartwatches, and, fitness trackers. Further, this past Christmas season the company’s Echo Dot was the best-selling product from any manufacturer in any category across the entire company.
As devices like Alexa become more ubiquitous and more natural to consumer browsing behaviors, marketers are evolving their search strategies to optimize for a voice-led future.
We’ll be covering this topic at length at SMWNYC, including sessions from Google (“Welcome to the Age of the Digital Assistant”), Kiip (“How Advertising Can Save Itself from Ad-Blocking”), and a special track centered on AI and brands.
Via The Next Web, here are some best practices for ensuring your business to appears in more voice searches:
Get to know where voice technologies are getting their information.
For example, if you’re a restaurant that knows a voice assistant uses sources like OpenTable and Yelp when making suggestions for places to eat, you’ll want to make an effort to make these lists. One way this can be achieved is encouraging more people to review your restaurant on one of these sites.
Bring the SEO back home.
Voice assistants by and large rely on information pertaining to specific locations based on where the user lives. This said, small pieces of data such as phone numbers, addresses, services, and any locations your business operates in, pay dividends to make public as it increases the likelihood of being featured in the searches of those particular areas.
Adopt a mobile-first mindset.
This is likely a super obvious one, but given that smartphones are the leading device on which people perform voice searches, it’s a good practice to equip your site so they’re compatible for the tiny screens. This includes being concise with your content and ensuring the most important information gets across first on each and every page. One way to gauge if you are doing well in the mobile-friendly department, or if there’s room to improve, check out Google’s Mobile Friendly test what will perform an evaluation for you.
Be a copycat.
If you are either looking to build your own voice assistant, or simply want inspiration for where you can place your business’s information so it is featured in the search results of a voice assistant, check out your competition. They could very well be doing the smallest thing differently, but it makes the biggest difference in terms of where they rank in one’s searches.
Speaking of copycats, word on the street (according to Mashable) is Spotify is working its own smart speaker to compete with Alexa and Apple’s HomePod.
To further explore the future of voice and AI in general, join us at SMWNYC returning April 24-27. Claim your pass today.
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