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Get ‘Closer’ to Social Media Week Austin

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Visit smwatx.com to learn more about the #SMWATX speaker lineup, schedule, and more!

Powered by Best Practice Media, Social Media Week Austin (#SMWATX) is a three-day immersive content experience for industry thought leaders, experts, and practitioners to share practical insights and tactical advice in the fields of social media and digital marketing.

The 2018 event will take place in various downtown Austin venues during the week of February 26-28, 2018. We spoke with Claire Winslow about the upcoming event, what sessions her team is most excited about, and some of the topics they will discuss during the week.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

We want to give our attendees as many hands-on opportunities as possible and decided to feature more workshops in our 2018 programming. Through these workshops, we feel our attendees will be able to take actionable steps during and immediately after the conference.

What are some sessions that your team is excited about?

It’s incredibly hard to play favorites with our programming as we’re really very excited about all of our sessions. We’re very thrilled that Camille Styles is joining us as our Day 1 Keynote. She’ll be in a moderated conversation with Lauren Smith Ford of Texas Monthly and the two of them are set to discuss the evolution of social media and how it relates to today’s publishers.

As Executive Director of Social Media Week Austin, I’m kicking off the conference with “The State of Social” Our attendees are already expressing so much excitement about getting a look into the changes that have already occurred and what we’re projecting has yet to come.

We are also really excited about the session, “How Brands Can Get AI Right” because rumor has it, there might be a robot…

How does your overall agenda tie into this year’s global theme?

Our agenda took the theme of “Closer” quite literally, we decided to have as many intimate, workshop-style sessions that we possibly could.

Which partners or brands are you most excited to be working with this year?

We’re thrilled to be working with General Assembly, Capital Factory, and The Refinery. General Assembly created a track with nine (9) master classes that we know attendees just can’t get enough of. Capital Factory and The Refinery are our venues and we’re so excited for what they contribute to the Austin media landscape and we can’t wait to bring Social Media Week bursting into their doors.

What are some local trends you are seeing in your market?

We’re seeing a lot of conversation brewing about AI, bots, automation, VR, and changes recently implemented by social media platforms.

What are some of the key questions that will be addressed during your edition of SMW?

We’re focusing largely on Facebook targeting and retargeting, bots and Facebook live, projections about the future of social media and digital marketing, e-commerce and affiliate marketing, and AI.

Where can potential attendees get news and updates about your conference?

Potential attendees can best stay up to date with all things SMWATX by following us on social media: Best Practice Media (FB – @bestpracticemedia, IG – @bestpracticemedia, Twitter – @BestPracticeSMM) or checking out the website – www.smwatx.com.




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