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Twitter Announces Anti-Spam Policy to Block Bulk-Tweeting

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The stricter policies come at a time during which the company aims to maintain a safe and spam-free environment for its users.

Last month, Twitter announced it would be creating a series of rules around its TweetDeck and Twitter API as part of its overall mission to reduce spam and improve the quality and reliability of information shared on the platform. Specifically, the company had been noticing a common theme of bots employing third-party apps to post spam as well as “artificially amplify or inflate the prominence of certain Tweets.”

Now, the company is sharing detailed guidelines for how developers can ensure users of their apps or services don’t violate the new rules now in effect.

Here’s what Twitter is advising developers:

Do not post the same content or very similar content across multiple accounts. Twitter further explains that this rule still applies for tweets that are staggered over time. The alternative: Twitter advises that sub-accounts or associated accounts RT a main account versus sharing the same content independently.

Do not allow accounts to perform same “engagement” activities (likes, RTs, @mentions, etc.) from multiple accounts.

Do not use automation tools to post the same content or trigger the mass “engagement” activities across multiple accounts. As an example, Twitter calls out applications that “coordinate” these activities across multiple accounts or simultaneously generate posts with the same hashtag to game the platform’s Trending Topics algorithm. One exception: applications that share emergency alerts (weather, news, etc.) can still post across multiple accounts.

Take note of changes to TweetDeck’s multiple account tools. TweetDeck, which allows community managers to toggle over multiple accounts, will no longer allow users to perform actions across many accounts at the same time.

Take note of what constitutes “spam” on Twitter. Per the blog post, this includes posting redundant content or triggering engagement actions en masse across multiple accounts and posting multiple updates to boost a Trending Topic with the intent to “game” the system.

“These changes are an important step in ensuring we stay ahead of malicious activity targeting the crucial conversations taking place on Twitter—including elections in the United States and around the world,” stated Yoel Roth, API Policy and Product Trust at Twitter.

As Mashable points out, this is a move that ostensibly will affect publishers who rely on third-party tools to schedule the same or similar tweets to numerous accounts at once saving both time and effort. At the same time however, Twitter has faced a great deal of backlash as of late for not taking more aggressive action on its spam issue and the spread of misinformation.
In the midst of these changes, Twitter reminds developers that they’re always invited to field any questions they should have using Rules and Policies category of its Developer Forums.

To learn more about how social platforms are taking on an increased role in creating a safer society, join us at SMWNYC April 24-27 at the Sheraton Times Square. Register your pass today.




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