5 Ways to Explore Influencer Marketing & Creator Culture at SMWNYC



Bookmark these sessions to get educated on the current state of influencer marketing and where brand-creator partnerships are headed in the future.


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As influencer marketing has become a staple in the earned media plans of many brands, it has also matured beyond simple product placement efforts. Creative approaches to influencer partnerships, paid plus-ups, and new FTC regulations have made brand-creator partnerships more complicated to manage.

At SMWNYC, you’ll hear from dozens of experts on how to forge successful creator partnerships, with perspectives coming from brands, specialists agencies, technologists, and creators themselves.

Here’s what’s in store this April:

Too Many Cooks in the Kitchen? Community vs. Individualism in Food + Lifestyle

Martha Stewart joins food and lifestyle experts, including SocialFly co-CEOs Stephanie Cartin and Courtney Spritzer, for a candid discussion on influencer marketing and food lifestyle. They will be joined by CEO and Co-Founder of Marley Spoon, Fabian Siegel, and Executive Director of Spring Street Social Society, Patrick Janelle, to discuss the ways in which today’s influencers are strategizing their content to balance community and individualism. Further, they’ll also explore how brands can tap into this now must-have marketing component without compromising authenticity.

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The Future of Video: Why Vimeo is Betting on Creators

At SMWNYC, Vimeo CEO Anjali Sud will share her candid perspectives regarding the future of video. Specifically, she’ll argue that creators are the heart and core of the movement, fueling the trend with an abundance of creativity and power stemming from newfound inspiration developments in video have provided and continue to provide. In addition, Sud will describe the company’s new creator-first strategy aimed to empower creators who use the platform. To date, such efforts have included the launch of Vimeo Live and the acquisition of Livestream.

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360 View of Influencer Marketing

Join this panel featuring reps from Julius, Nasdaq, DEFY Media, and Sundae Collective for a well-rounded discussion of influencer marketing that brings together the perspectives of industry professionals and influencers alike. The talk will explore what influencers and brands are looking for in these kinds of partnerships and unearth best practices for navigating successful creator partnerships.

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Instagram & the Shift Towards Data-Driven Influencer Marketing

In this session, CROWD’s Gregor Cooney and Victoria Frid join Daniel Saynt, CEO of DEVTribe and Andy Torres, Founder of StyleScrapbook, to explore the importance of data in today’s brand partnerships and how Instagram has become a game-changer within the influencer industry as a whole. The session will break down how to ensure influencer content drives ROI, and share methods for identifying the most relevant partner influencers for your brand.

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From Memes to Media Empire: How Internet Stars Are Forging the Future of Branded Content

In this fireside chat, Mick Purzycki, CEO of Jerry Media, will share how the company has turned a viral social media account, and other similar humor accounts, into a full-fledge talent agency and creative shop that partners with names like Burger King, Bud Light, Hinge, and Gucci. In particular, Purzycki and his team work with brands to identify opportunities for using humor to achieve more authentic engagement with consumers.

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Don’t miss your chance to attend of one these sessions and the 65+ more in our lineup this April (24-27) at the Sheraton Times Square. Register your pass today.

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