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5 Ways to Advance Your Marketing Career At SMWLA

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Spring has sprung, and it’s time for your skill-set to start budding, too!

Spring is a time for fresh starts—and, more importantly, growth.

At Social Media Week LA this June, we’re bringing together the most knowledgeable and inspirational marketing and business minds to expand the way you approach your efforts in 2018 and beyond.

Join us June 12-14 for the latest trends and insights in content, creativity, and community.

Here’s how we’ll help you become a better marketer:

Why Being a Successful Social Creative Means Getting into the Trenches

Want to up your social creative game? Weber Shandwick’s Executive Creative Director, Josh Rose, shows you how to roll up your sleeves and get in the trenches. Specifically, he’ll explore ways to infuse channel strategy into creative thinking, how to establish credibility as a maker, and ways to more effectively collaborate with agency partners.

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How to Use Instagram to Fuel Commerce and Creativity

Learn how to get creative with your Instagram strategy to build loyal and engaged audiences in this crash-course led by Food52’s social media lead, Kaitlyn Bray. In addition to providing actionable insights for growing your own community, Kaitlyn will share the story of how Food52 has used social media to evolve from crowdsourced database to premier kitchen and home destination.

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How Offbeat Content Content is Breaking Through to the Coveted Creative Youth Demo

Wondering how you can crack the critical Gen Z demo? Two senior creatives from Turner-owned Super Deluxe, Michaela McEttrick and Hillary Levine Power, join SMWLA to show you why weird works. In addition to breaking down the the anatomy of breakthrough storytelling for Gen Z and millennial audiences, they’ll also describe how they’ve thought outside of the box to turn viral internet characters into multiplatform brands.

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Beats & Brands: Why Music is Driving the Cultural Conversation

Do you have a music strategy? It might be time to consider one. Genius execs Rob Markman and Jonathan Homan have you covered with a session exploring music’s expanding role in culture. Not only will they discuss music’s increasing relevance and role in driving today’s cultural conversations, but they’ll explain how the company has successfully teamed up with brands to bring those with similar music tastes closer together.

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Why Every Brand Needs A More Immersive Visual Language

Given the various content formats at play in the social space, it’s important to identify the right visual language for your brand. But how is this achieved? Ogilvy’s EVP & Group Director Amy Call, and Digital Strategist, Jennifer Chapski, will have the answers in this session walking you through the process of developing an immersive visual identity and ways to diversify and expand beyond traditional notions of brand guidelines. Further, they’ll underscore the importance of leveraging emotional connections intuitive to this specific type of content and how to ensure your efforts align with your broader business goals and marketing strategies.

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Don’t miss these great speakers, and many more to be announced, at SMWLA (June 12-14) in Santa Monica. Secure your pass by Friday, April 13 to take advantage of our early bird pricing and save 20 percent!




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