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5 Ways to Explore the Future of Ad Agencies at SMWNYC

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Future-proof your business with help from Grey, 360i, DigitasLBi, and more at our tenth anniversary flagship event, April 24 to 27. Passes are nearly sold out, so secure yours today!

What does the future of agencies look like? Bleak? Bright? Up in the air?

Join us at Social Media Week NY next month as we explore the answer. We’re bringing executives from the most innovative agencies around to discuss how they are evolving their businesses to meet the expectations of modern-day marketers.

Here’s a preview of what’s in store:

What Will the Agencies of the Future Do Differently?

Don’t miss this all-star panel featuring execs from WPP, Doner, and more, moderated by newly-appointed Campaign US editor Lindsay Stein. Panelists will share their unique perspectives on changing their approach with consumer behavior and keeping up with platform evolutions and technologies that are altering how brands connect with consumers.

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How Media and Data are Changing the Creative Brief and Inspiring Creativity

Led by Droga5’s Chief Intelligence Officer, Amy Avery, this session will provide attendees with a high-level overview of how data is being used to create stronger, more creative briefs. The key? Leveraging different data types spanning search, social, and audience tools and identifying the right moments to utilize them in accordance with your agencies’ purpose and objective.

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The Evolution of Togetherness: Quantifying Social Media’s Impact on Society

In this session, Suresh Nair, Global Chief Strategy Officer at Grey, will share the agency’s latest research exploring the impact that social media has on society. He’ll walk through the modern definitions of togetherness and how social technologies are adapting in kind. He’ll also describe ways to align work with the notion of togetherness.

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Breaking Through the Sea of Sameness with 360i CEO Sarah Hofstetter

This session will feature a keynote presentation from 360i CEO Sarah Hofstetter on how to use your uniqueness to your advantage in business and in life. The key takeaway? Embrace the different perspectives that are unique to you (and your agency) and identify ways to channel these into achievements. Drawing on 360i’s success as a repeat Ad Age Agency of the Year honoree, this inspirational talk will benefit agencies, brand marketers, and founders alike.

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Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow

This targeted session, led by Billy Boulia, VP of Social at DigitasLBi, will center around ways agencies should be navigating influencer campaigns in 2018 and beyond. Boulia will provide some guidelines when it comes to using influencer marketing as a main channel and share best practices for executing successful partnerships through development of custom and engaging programs. Finally, he will explore strategies for tapping into emerging technologies such as AI and VR, which will continue to grow in prominence.

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Like what you see? Browse and bookmark more than 85 confirmed SMWNYC sessions here.

Don’t miss your chance to attend one of these sessions at SMWNYC (April 24-27) held at the Sheraton Times Square. Fewer than 325 passes are left! Grab yours today.




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