5 Ways to Master Social Storytelling at SMWNYC



Learn from Gimlet, Jerry Media, The Dodo and more at Social Media Week New York. Time is running out to secure your pass!


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Storytelling within social media takes many forms. From language and GIFs to podcasting and video, marketers are challenged to keep their stories fresh, relevant, and breakthrough.

Beyond building audiences and moving product, can strong storytelling bring us closer together? We’ll explore this topic and more at SMWNYC next month.

(By the way, if you haven’t booked yet, now’s the time. We’re nearly sold out.)

Here is a preview of what you can expect:

Beyond the Meme: How to Develop Breakthrough Social Content that Matters

Tricia Clarke-Stone, CEO of WP Narrative_, will teach you how to go beyond the meme to develop breakthrough social content that authentically relates to important, and at time sensitive, cultural conversations.

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Creating Products to Feed the Feed

Cedric Devitt, CCO of Big Spaceship, will explain how Instagram culture has upended the way business approach R&D and marketing. Specifically, he’ll walk attendees through the process of balancing trend-spotting with social data and teach marketers how to ensure these experiences are tailored for optimal engagement.

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The Golden Age of Storytelling

Nazanin Rafsanjani, Creative Director of Gimlet Creative, presents the golden age of multimedia storytelling. Gimlet was named one of the “Most Innovative Companies” of 2018 by Fast Company and recently released an Alexa app with Oral B, called “Chompers.” Join us in April to learn how brands are pushing the boundaries of branded content to form closer relationships with consumers.

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The Dodo: Tapping Into Our Universal Love of Animals to Dominate Social Media

Yujung Kim & Izzie Lerer of The Dodo take the stage to talk about how they cultivated the No. 1 animal brand in social media by tapping into consumers’ universal love of animals. This fireside chat will cover how to identify content whitespaces and optimize audience insights for the purposes of enhanced programming initiatives and vertical launches. They will also explain how to translate brand voice across platforms.

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From Memes to Media Empire: How Internet Stars Are Forging the Future of Branded Content

Mick Purzycki, CEO of Jerry Media, will share how his team translated a viral social media account into a new breed of creative shop working with brands like Warby Parker and Burger King. Read our exclusive interview with Purzycki here.

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Browse all 75+ confirmed sessions now >>>

Join us at SMWNYC April 24-27 to hear from 150+ experts and marketers and explore our global theme, “Closer,” which navigates the increasingly tenuous relationship between community and individualism. Fewer than 325 passes remain, so don’t wait.

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