10 Reasons to Register for Social Media Week LA 2018



Thinking of joining us at the West Coast’s leading marketing event? Our early bird sale ends today!

With Social Media Week LA fast-approaching, there’s still time to save 20% on your pass if you register by this Friday, April 13. Join us in Santa Monica June 10-12 to see these 10 sessions and many more to be announced in the coming weeks.

From Fake Friends to Flaming: A #NoFilter Discussion on the State of Cyberbullying

Axe’s Global VP, Rik Strubel, leads a candid discussion on the state of cyberbullying and shares how brands, consumers, and social platforms can support a new definition of masculinity. Alongside panelists from Promundo and Ditch the Label, Strubel will explore the experiences of cyberbullying through the male lens and how it plays into the notion of “toxic masculinity” and the related psychological and societal effects this causes.

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Beats & Brands: Why Music is Driving the Cultural Conversation

Hear from Genius’ VP of Partnerships, Jonathan Homan, and Head of Artist Relations, Rob Markman, as they share how brands can leverage music to enter the cultural conversation. Together, they’ll underscore how artists are increasingly take on the role of arbiter of culture, in which they are amassing a great deal of influence in driving our music conversation and trends that make up what we otherwise refer to as mass culture.

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Why Every Brand Needs a More Immersive Visual Language

Successful companies will have to expand their concept of visual brand identity in order to reach audiences and remain relevant in 2018 and beyond. Ogilvy will show you how in this session led by EVP and Group Director, Amy Call, and Digital Strategist, Jennifer Chapski.

Key learning opportunities will center around the importance of being short and concise with visual communication efforts and how more developments in immersive visual identity will influence traditional notions of brand guidelines. Further, attendees will pocket best practices for ensuring your visual identity aligns with your brand and what actions to take if your strategy backfires.

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Influencer Unfiltered: Sounding Off on the Future of Brand-Creator Relationships

What do successful influencer marketing campaigns have in common? Our panel of talent agents, creators, and brand experts from Tubefilter, the Garber Firm, and Casting Influence, offer tips for getting the relationship right.

In particular, they’ll walk through pressing issues such as changing FTC guidelines, how platforms and their ever-changing algorithms are bringing complexity to the table, and ways to incorporate key tips, tricks, and characteristics to ensure successful brand-partnership relationships.

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Building the Agency of the Future: Fireside Chat with Jean Freeman, CEO, Zambezi

Ad agencies are under immense pressure to consistently deliver breakthrough work. In this session, Zambezi CEO, Jean Freeman, shares her POV on how to stay ahead. Joined by Adweek’s Terry Stanley, this fireside chat will explore how ad agencies are rising to the occasion to tap into new ways to deliver breakthrough content and remain a step ahead of their competitors.

Freeman will also discuss how her agency is winning at the so-called brand-building creative game as well as share insights surrounding the company’s leveraging diversity and inclusion initiatives including Zambezi X.

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The Future of Customer Service: Executing Seamless Experiences in the Era of Social Media & Artificial Intelligence

Today’s consumers expect instant service and immediate results, and given this, brands need to shift their approach to customer service. We’ll show you how in this session featuring Josh March, Co-Founder and CEO of Conversocial.

Attendees will come away understanding the reasons why AI can be helpful when it comes to managing volume and scale, as well as promoting a more diverse set of digital experiences for customers. Speakers will also help you understand how to keep pace with rising customer expectations and why this is critical in ascertaining brand loyalty.

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For the Culture: Exploring the Unwritten Rules Which Drive Creativity and Commerce

How can creativity be used as a catalyst for commerce? Doner’s Marcus Collins breaks down the unwritten rules of how and when brands should participate in culture in this panel. In doing so, Collins will also explore topics surrounding the overarching questions such as how cultural relevance translates to commerce today, and what exactly is technology’s influence in fueling culture currency movement.

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Chatbots: Balancing Meaningful Interaction with Legal & Ethical Challenges

What are the legal and ethical considerations when it comes to chatbots? Our expert panel, featuring reps from Hulu and Kurnit Klein & Selz, will spell out what marketers should know before diving in.

Key takeaways from the session will include ways to leverage data to create effective chatbot marketing campaigns, how to apply “old” privacy and marketing laws to today’s campaigns, which platform guidelines your brand should note, and how you can avoid implicit bias when working with bots.

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Fly on the Wall: The Art of Social Listening

In this session, learn all about the “Art of Social Listening” with 180LA’s Shelina Taki. You’ll get an inside look at how the agency used consumer insights to drive a successful campaign, “We Get It,” for Postmates the results of which underscored the notion that it isn’t all about statistics. This session will explore how surfacing insights into consumers’ daily behaviors can lead to breakthrough creative marketing.

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The Design of Everyday Brands

POSSIBLE’s SVP of Emerging Services, Justin Marshall, teaches you how design thinking can be applied to brands, emphasizing ways you can shape your business to meet the needs of the consumers you want. His presentation will educate attendees on how to adopt an experience thinking versus a channel-oriented mindset.

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Like what you see? Join us at SMWLA, June 10-12 at the Broad Stage in Santa Monica. Be sure to register by April 13 to save 20% on your pass.

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