14 Ways To Explore the Future of Technology At #SMWNYC
Learn from Google, Crisis Text Line, and more at Social Media Week New York. Time is running out to secure your pass!
From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.
At SMWNYC, will explore voice, AI, chatbots, and things all digital professionals must know about emerging technologies.
Here is a preview of what you can expect:
Hosted by Google
A new generation of connected devices or apps is upon us: digital assistants. Like many new product launches, these types of innovations fundamentally change the way people interact with technology and with each other. Digital assistants allow a more natural and intuitive human-machine interaction than any connected device before.
In this session, Victoria Fabiano, Strategic Partner Manager at Google, will help attendees increase their awareness of digital assistants and better understand how they stand to alter the digital landscape.
Hosted by NetBase
When used right, data can be an amazing tool for any marketing professional. Utilizing social analytics and artificial intelligence can be the difference between assuming you’ve made a good decision and having a great data-driven strategy.
In this session, we’ll explain how you can harness the power of social intelligence. We’ll cover the tools available to help you drill down to the human layer of social conversations, and to derive concrete ROI from your social programs.
Hosted by Center for Humane Technology
In this session, you’ll hear from Max Stossel, a former marketer and internet entrepreneur who now serves as the Head of Content & Storytelling for the Center for Humane Technology. Join this session and learn why some of the most respected pioneers of the internet era are banding together to better solve for the dehumanizing tendencies of today’s digital platforms and how marketers and technologies can help the cause.
Why Chatbots are the Next Big Thing in Sales and Marketing: A Case Study Into National Geographic’s Albert Einstein Chatbot
Hosted by imperson
n April 2017, National Geographic wanted to generate buzz of their new show “Genius” and decided to create an extended interactive experience for the show. Opting for a conversational approach, 360i partnered with imperson to bring Albert Einstein back to life via chatbot.
The result? 6-8 minute average conversations, 11 turns per conversation, 50% user re-engagement and an involved community of followers. But does this mean they belong in your marketing and sales stack?
In short — yes! In this entertaining case study of the Genius bot, Seth Greenfield, the designer who builds bots on social media platforms like Facebook Messenger, Twitter, Kik, and Skype, will share everything you need to know about the value and opportunities of chatbots and how you can leverage this emerging technology. He’ll dive into the current tech trends in chatbots, how brands are using them in their sales and marketing efforts, how to properly set chatbot goals, and how to ensure authenticity in voice through free-flowing dialogue.
Hosted by Blockchain Revolution
The technology likely to have the greatest impact on the world of business has arrived and it’s called the blockchain. Blockchain’s first killer application was Bitcoin, the decentralized cryptocurrency that enables trustless transactions without a centralized intermediary like a bank. But the technology is capable of much more. Indeed, Bitcoin has set off a spark that has caught on like wild-fire and captured the imagination of entrepreneurs all around the world who see the underlying blockchain technology as an opening to build nothing short of a new internet. One that is decentralized, censorship-resistant, where privacy is protected and identity secured, and where value is shared more equally amongst those who use it.
In this talk, Alex Tapscott will demystify this new and radical technology and explain why the blockchain revolution is here to stay.
Hosted by Crisis Text Line
Born “out of the rib” of DoSomething.org, Crisis Text Line is an innovative company and technology platform that provides free, 24/7 support to people in crisis via text message. By putting human and automated processes to work to connect with (and calm) humans in need, Crisis Text Line is changing lives in every area code in the U.S.
In this fireside chat, Crisis Text Line CEO Nancy Lublin will share Crisis Text Line’s founding story and explore how the company is using a combination of human compassion and strategy alongside AI technology to scale its ability to help thousands of Americans in crisis each and every day.
Hosted by Emogi
Tapping into data intelligence to deliver contextual and delightful content in messaging has become a reality. As digital messaging behaviors become a cornerstone to the way people communicate, consumers are seeking out more frictionless and hyper-personalized ways of expressing themselves. In the past year alone, we’ve seen a fundamental shift in the mobile messaging experience, with predictive technologies and data redinining how people discover and share rich messaging content: from emojis and stickers to GIFs and live content, and everything between.
Join Travis Montaque, CEO and Founder of Emogi, as he explores the future of intelligent messaging.
Hosted by 4C
Traditional focus groups and standard audience data just don’t cut it anymore for marketers who need to deliver engaging experiences. They’re artificial, quickly out of date, and can have a high margin of error (we all remember the 2016 presidential election). On the flip side, social media is accurate, up-to-date, and has tremendous reach. Each tweet, like, post, or comment represents an active decision by a person to interact with another person, brand, or TV program.
Combining these trillions of data points provides unprecedented and often surprising audience insights. For example, through social data, 4C found that people who were interested in Santa Claus were 355 times more likely to engage with a nicotine gum brand. The brand acted on this information, creating a successful ad campaign that encouraged consumers to “Get off the naughty list. Quit smoking today.”
Using an interactive trivia game, Aaron Goldman, CMO of 4C, will show session attendees firsthand how data can reveal surprising and counterintuitive insights, and will explain how marketers can leverage these insights to better engage with their target audiences.
Hosted by Social Media Week
By 2020, 80 percent of consumer interactions will take place without a human (source: Gartner). It’s hard to ignore the speed at which AI has seeped into nearly every industry, and over the past several months, the debate has intensified regarding the role of humans in an increasingly automated future. How much should marketers lean into the amazing capabilities of artificial intelligence, and how much should we place controls on it today so we can harness it responsibly in the future? When is investing in AI worth it, and when isn’t it?
In this track, you’ll hear from four emerging tech experts who will explore ways in which marketers should be considering the use of AI in their efforts—and what they should be watching out for as they navigate the unchartered waters of bots, algorithms, and automation.
Hosted by Blue Label Labs
Every company wants to find ways to be more relevant in their customers’ lives, whether that means making their online shopping experience more personalized or providing exceptional service. When Domino’s Pizza introduced Amazon Echo ordering capabilities, it addressed a tangible consumer benefit: the ability to order their favorite pie without lifting a finger.
Domino’s is just one example of how companies are using artificial intelligence (AI) to drive consumer engagement and awareness by offering a discrete utility to customers. While AI might feel like a fringe — and perhaps somewhat futuristic — marketing tactic, home devices like Amazon Echo (now in 10 million homes) and Google Home are bringing these types of experiences to the mainstream. In this session, Bobby Gil, CTO of Blue Label Labs, will explain how why branded utilities are poised to grow in popularity and explain what marketers need to know when building their own AI voice assistant.
Hosted by Percolate
From culture and technology to innovation and consumer behavior, there’s a case for marketers to stop trying to predict the future and instead build organizations that can thrive in whatever future ends up happening.
Join Noah Brier, CEO and Co-Founder of Percolate, to learn what many brands are missing about the future of marketing and explore a new model for understanding how our industry is evolving and where your brand fits in.
Hosted by Kiip
The Golden Era of Advertising is over, and has been for years. Smartphone-wielding, digitally-savvy consumers have wisened up to marketers’ games. They understand how advertising works, especially in digital, and are averse to experiences in which they feel as though they’re being duped or tricked by a company to buy their product. Instead, they are valuing the companies and products that offer tangible value to them: either by making their lives better or easier, or by aligning with their own values.
In a media landscape that’s dominated by just a small handful of hyper-powerful companies, marketers are exploring how immersive technologies like AR/VR can build deeper relationships, how rewards can create tangible value for consumers, and how the decentralized web can help increase trust and transparency. In this session, Brian Wong, CEO and Co-Founder of Kiip, and author of The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success, will break down the predominant industry trends that are keeping brands relevant in the age of ad-blocking.
Hosted by Catalyst
Much has been projected about artificial intelligence and the benefits it stands to deliver—efficiencies for businesses, convenience for consumers, to name just a few. There are also ample warnings from those such as Tesla’s Elon Musk who caution us on the dangers that AI presents. But less has been said about how artificial intelligence will fundamentally change us—people—as robots become more prevalent. Use of AI is already burgeoning via product recommendations, speech recognition and chatbots, which means businesses should start considering the ethical ramifications of such technology. Join Catalyst’s Group Director of Social, Lauren de Vlaming, for an insightful discussion around the ethics research currently surrounding AI and the responsibilities that marketers will assume when leveraging this technology.
Hosted by Decoded
In this session, Decoded will examine the “decentralized web,” also known as Web 3.0. Constructed utilizing blockchain technology, the decentralized web offers vast improvements in privacy and security. By decentralizing user data, hackers will no longer be able to tap vast ‘honeypots’ of information currently stored in corporate and government data silos. Furthermore, users can be assured a far greater degree of privacy, as they will be the only ones possessing their own data.
The past year has taught us two things in particular about the digital universe: 1) Hacking isn’t going away; if anything, it’s getting worse, and the stakes have never been higher; and 2) Unprecedented demand for Bitcoin has proven there is huge interest in digital decentralization. Clearly, concerns over privacy and digital autonomy have struck a nerve with the public. Web 3.0 is knocking on the doors of centralized internet models everywhere.
Join us at SMWNYC April 24-27 to hear from 150+ leading thinkers who will explore our global theme, “Closer,” which navigates the increasingly tenuous relationship between community and individualism. Fewer than 39 passes remain, so don’t wait.
Watch SMW Live
SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.