18 Events on the Future of Publishing at #SMWNYC



Learn from The Atlantic, The New York Times, Hearst Magazines Digital Media and more at Social Media Week New York. Time is running out to secure your pass!

From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.

At SMWNYC, publishing giants such as The Atlantic, Vox Media, The New York Times, and Hearst Magazines Digital Media will be on site to discuss everything from video to using influencers to create content.

Fewer than 39 passes remain. Claim yours before they’re gone!

Here is a preview of what you can expect:

The Moment of Truth: How a Cluttered Media Industry Needs to Inspire a New Era of Storytelling – Before It’s Too Late

Hosted by Vox Media

In this session, Melissa Bell — a journalist, product lead, and entrepreneur who left the Washington Post to co-found the news brand Vox — will discuss how her unconventional background led to her current role as Publisher at Vox Media; how her unique editorial strategies and network approach to brand building is growing Vox Media’s audiences, delivering tangible value to their brand partners, and leading to the next phase of our industry’s future; and what she worries about most in this age of mass media surplus.

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How Instagram Became The Music Industry’s Go-To Social Platform

Hosted by WeBuyGold

Instagram has become the most relevant and influential platform for music artists and their fans. The most followed accounts on Instagram belong to musicians and amongst the app’s 800 million users worldwide, about 350 million follow 10 or more verified musicians. Some of the internet’s most influential users are fans of these artists and when something is deemed compelling and cool by this audience, it can shape trends and reach the masses.

Whether you’re the internet’s next big breakout hip-hop star or part of the most influential fanbase consuming content and driving culture right from your mobile phone, come hear from a panel of artists and digital media experts who are creating innovative narratives on Instagram. They’ll discuss the many ways influencers can reach their fans including using Instagram Stories, Instagram Live, animated content, sharing behind-the-scenes photos and video in Instagram’s Galleries and much more.

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Own Your Audience: How Data is Helping Publishers Grow & Evolve Beyond the Duopoly

Hosted by Code and Theory

Companies implementing a social-first strategy used to be an absolute necessity to stay competitive. But that’s all changing. In this presentation, Dan Gardner, CEO of Code and Theory, will discuss how and why brands are now reinvesting in their own platforms. Drawing on Code and Theory’s expertise in building some of the largest media platforms in the world, including the Huffington Post, Hearst Digital, BBC, Mashable, and others, this session will share what a data-first publisher strategy looks like in practice and why mainstream publishers—and brands—are restructuring themselves to win an increasingly fragmented media landscape.

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The Speed of Now: Separating News from Noise on Social

Hosted by Dataminr

With billions of social posts a day, how can companies find opportunities and act in the moment it matters most? Communications executives and brand managers are now armed with the real-time insight needed to discover news stories that impact their brand as events happen, allowing them to proactively get ahead of stories. Whether seizing a pre-viral opportunity for earned media or reacting to the day’s news, panelists will discuss real-time and real-life strategies and the technology employed by best-in-class communications teams.

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The Dodo: Tapping Into Our Universal Love of Animals to Dominate Social Media

Hosted by The Dodo

Social media has entered into a new chapter in which consumers’ feeds are inundated with divisiveness and toxicity, but new digital-first publishers are establishing models to break the trend. Enter the female founded media company, The Dodo. By tapping into our universal appreciation for animals, The Dodo is creating fun, positive, authentic, and meaningful content that entertains while bringing people closer to animals and to each other.

In this fireside chat, attendees will hear from Izzie Lerer, Founder and Chief Creative Officer, and YuJung Kim, President, on how they’ve grown The Dodo into the No. 1 animal brand globally on social and a top five media creator cross-platform in the U.S. (Source: Tubular). They’ll share lessons learned on the path to amassing more than 2 billion monthly video views across Snapchat Discover, Instagram, Facebook, and Twitter and creating the most successful Facebook Watch show by a media brand.

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Video is Changing Everything: How to Stand Out on Facebook and Instagram

Hosted by Animoto

In the ever-evolving world of video marketing, there are three key strategies by which successful business owners and video marketers swear: creativity, connection, and community. In this presentation, we cut to the chase and show you exactly what methods lead to success in video today. Whether you’re just getting started with video marketing or looking for ways to take your game to the next level, these tried and true approaches will help get your video marketing into gear. Join this session for a primer on creating powerful videos that engage your audience, and generate the right kind of hype.

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360 View of Influencer Marketing

Hosted by Julius

When it comes to influencer marketing, it’s important to understand all sides of the booming industry. It’s not just brands in this world; you also have to include agencies, publishers, and the influencers themselves. How do brands choose their influencers? What makes an influencer decide if they want to work with a certain brand or agency? What challenges do these different perspectives face when running a campaign?

In our discussion, these questions and more will be explored by our unique panel that brings together the “buyers”: industry professionals and the “sellers”: influencers in one open conversation.

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The Essential Guide to Language in the BuzzFeed Age

Hosted by BuzzFeed

How does a fast-paced digital publishing company maintain editorial consistency (while keeping things 💯) during a time in which the lines between internet culture and IRL culture are blurred?

Enter Emmy Favilla who, as BuzzFeed’s Global Copy Chief, was tasked with creating a modern style guide for the company’s army of writers, community managers, and content creators. Famous for helping bring the GIF format to the forefront, making lists go mainstream, and now, publishing serious investigative and longform journalism, BuzzFeed unleashed Favilla’s style guide into the world in 2014 and has now expanded upon it in a new book titled A World Without “Whom.” In this candid fireside interview, Favilla shares her tips for mastering language in the “BuzzFeed Age.”

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Facebook, Social Networks & Democracy: A Conversation with The Verge’s Casey Newton

Hosted by The Verge

Casey Newton is The Verge’s lead editor covering Silicon Valley. In addition to digging up scoops on startups and their founders, he maintains an active (and hilarious) Twitter presence, a Facebook community (Casey Newton’s Maximum Content Zone) and curates a daily—yes, DAILY—email newsletter on the tenuous relationship between social media and democracy. In this special fireside chat, we’ll dive into the trends Casey is predicting ahead of 2018 and explore how Facebook and other social networks are recalibrating their strategies for the common good.

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Navigating the Future of Content: Challenges & Opportunities

Hosted by Social Media Week

The digital publishing world has experienced substantial shifts over the past year. From increasingly fragmented audiences to algorithmic changes and everything in between, change is the only constant for publishers seeking to build communities around their content.

In this special track, we invite three executives from leading publishers and solutions providers to share their perspectives on the current landscape. What are the biggest hurdles publishers face, and where are there opportunities to craft innovative pathways to success? This session will include three mini-keynotes from leaders who are changing the game.

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Reaching Young Audiences on Instagram: Strategies for Publishers

Hosted by Instagram

With 800M monthly active users and a community of young people who spend more than 32 minutes a day on the platform, Instagram is a place for publishers to reach the next generation of their audiences. In this session, Instagram’s News & Publishing Partnerships team leads a conversation with some of the top publishers on the platform about how they tell stories and build communities for millennials and Gen Z on Instagram.

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Why the Truth is Worth Paying For

Hosted by The New York Times

The mission of The New York Times is to produce fiercely independent, high-quality journalism that helps people understand the world–and to deliver that journalism in new and innovative ways.

The Times’s mission has propelled its business strategy: the company seek to make journalism so good it’s worth paying for, despite free or less expensive alternatives. Today, The Times is the most successful digital news subscription business in the world.

Please join Meredith Kopit Levien, Executive Vice President and Chief Operating Officer of The New York Times Company, in a fireside chat with CNN’s Senior Media Correspondent Brian Stelter focused on why great journalism matters and why it–and The Times–is having a moment.

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Secrets to Creating Breakthrough Branded Content

Hosted by First Media

What makes a piece of sponsored content stand out? How can marketers create branded content that feels authentic and innately sharable?

Gain valuable insight into the success of content in the digital space and what it takes to climb to the top of this changing industry – engaging with audiences through meaningful ways, building trust within brand platforms, and successfully integrating other brands within native content to serve both the brand and the viewer.

Join First Media’s (Blossom, So Yummy and Blusher) founder as he discusses trials & tribulations through case studies, algorithm changes, and how to gain ‘super fans’ that drive viral video success.

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The New Era of Digital Content: How Brands & Publishers are Keeping Up with Audiences

Hosted by Department of International Trade

Social media has multiplied brand and publishers’ content needs in immeasurable ways. Beyond the sheer volume of content that must now be generated to meet the needs of always-on readers, the increased competition for attention has raised the bar for what constitutes as breakthrough, thumb-stopping content experiences. Today’s consumers expect more, and more of it.

For brands, publishers, and content creators, this has created new challenges. How can creators produce relevant and powerful content quickly and at the quality-level that consumers have come to expect? How can creators meet the demand with limited resources? In this session, we invite publishers to explore how emerging technologies can be used to become more prolific and meaningful with their content generation. The panelists will discuss the rising importance of video as a format, why mobile should be core to any content strategy, and how AI and machine learning are changing the future of content creation and online advertising on the whole.

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Connecting with Gen Z: The First Digital Natives

Hosted by Hearst Magazines Digital Media

The members of Gen Z are defined as the first generation of truly digital natives, born into an era in which the internet had always existed and was never a novelty. As a result, more than any other generation, they are drawn to the fleeting nature of apps like Snapchat, and shy away from owning products in favor of renting. This, too, has impacted how they make purchases: Gen Z teenagers are more frugal and money-conscious than their millennial counterparts, despite the fact that their spending power surpasses that of millennials.

Join Kate Lewis, SVP/Editorial Director of Hearst Magazines Digital Media, for an insightful and informative conversation about what makes Gen-Zers tick and, more specifically, how they consume media. This topic will become fundamentally important to media and consumer brands alike, as Gen Z is forecasted to swell to 2.5 billion individuals globally by 2020.

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The Future of Sports Media: How The Players’ Tribune is Transforming Storytelling

Hosted by The Players’ Tribune

The sports media world is typically known for speculative headlines, snarky commentary and a “gotcha” brand of journalism that can skew the way athletes are perceived. If digital platforms can be used to tell more transparent and direct stories amongst everyday people, can they also be used for athletes and other public figures in the sports world?

Founded by Derek Jeter, The Players’ Tribune is a new media company that provides athletes with a platform to connect directly with their fans, in their own words. In this fireside chat, we sit down with Jaymee Messler, President and Co-Founder of The Players’ Tribune, to hear how the company is engaging audiences by giving athletes an outlet to share their unique and personal stories.

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The Future of Video: Why Vimeo is Betting on Creators

Hosted by Vimeo

The democratization of video creation has ushered in a new type of creative renaissance: in fact, more video content is shared online in a single month than the major TV networks have created over the past 30 years (source: Forbes).

At the heart of this movement is Vimeo, the world’s largest ad-free video platform. With a newly refocused creator-first strategy and a broadened slate of capabilities across the video workflow (including Vimeo Live and the recent acquisition of Livestream), Vimeo is committed to empowering creators with technology, community, and inspiration.

In this interview, we’ll sit down with Vimeo CEO, Anjali Sud, to talk about the future of video and why Vimeo is placing all bets on creators.

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The Machines Haven’t Won Yet: Advertisers, Publishers, and Brand Safety in 2018

Hosted by The Atlantic

2017 was, in a word, tumultuous. A shifting political, cultural, and technological landscape brought with it major transformations in advertising, too. The perils and promise of programmatic were on full display, along with the dominance—for better and for worse—of social platforms. Major advertisers pulled out of environments they deemed unsafe. This begs the question: In a polarized society, what does “safe” mean—and how should it affect the relationship between publishers, advertisers, and the public?

In a panel led by The Atlantic and featuring leading voices from the editorial and business sides of publishers and the advertisers who partner with them, we’ll explore the big questions the industry faces when it comes to buying media, earning trust, and building relationships with consumers.

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Join us at SMWNYC April 24-27 to hear from 150+ leading thinkers who will explore our global theme, “Closer,” which navigates the increasingly tenuous relationship between community and individualism. Fewer than 39 passes remain, so don’t wait.

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