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3 Events Exploring the Future of Messaging at #SMWNYC

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Learn from Croud, Sysomos, Hot Pot Digital at Social Media Week New York. Time is running out to secure your pass!

From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.

At SMWNYC, you’ll here from social media analytic companies and mobile-first brands innovating the social messaging landscape.

Fewer than 39 passes remain. Claim yours before they’re gone!

Here is a preview of what you can expect:

Does Facebook Still Work for Direct Response?

Hosted by Croud
Two years ago, Facebook moved into direct response advertising in a big way with their new pixel product. Since then, CPMs have risen and tactics have changed—so, is Facebook advertising still a viable performance marketing tactic?

In this session, you’ll gain insights into the market for Facebook impressions via tried-and-true best practices and real-world case studies. You’ll be able to walk away with a framework for determining if you should be including Facebook in your performance media plans.

Attend this session and learn:

  • Why Facebook still works well as a DR channel (in some cases)
  • What those cases look like, and what we can learn from other brands’ successes
  • Which other channels and tactics you should consider if Facebook isn’t a fit

Expanding a Brand’s Social Media Marketing into Asia Pacific: Considering the Risks and the Upside

Hosted by Sysomos

Brands and companies that are headquartered in the West frequently expand their business into the Asia Pacific market, and for good reason. Asia Pacific is home to more than 4.5 billion people, which is more than 60% of the world’s population. And the region has continued to dominate the high net worth individual population and wealth category over the last few years, but wealth inequality threatens its burgeoning economic success.

If you work for a brand or a company that is considering expanding its presence into this region or you’re already in APAC, it’s important to weigh the ongoing risks and think deeply about the nuances of marketing to this extraordinarily diverse part of the world. In this talk, Jeannette Arrowood, freshly returned from 4 years in Singapore, will delve into some of the pros and cons of expanding a brand’s presence to the APAC region and talk about how to best plan and execute for success.

Attend this session and learn:

  • Which markets in APAC might be right for your brand and what factors should one consider in these kinds of decisions
  • What you should think about when creating content for such a diverse region and is a “just Facebook” approach good enough
  • How social media and marketing managers can measure the effectiveness of their content and what types of KPI’s do they measure against

Learn More >>>

What The World Can Learn from Chinese Social Media

Hosted by Hot Pot Digital

China has long had a razor-like focus on delivering the best possible consumer experience via digital and, specifically, is seen as ahead of the game in terms of linking together mobile, AI, and offline retail experiences. So, what can non-Chinese brands learn from these innovations?

In this session, hear from Jonathan Smith, Founder & Managing Director of Hot Pot Digital, to explore the functions of China’s digital platforms that are not available in Western markets. In his talk, he’ll highlight opportunities for selling to Chinese consumers and dive into how the future of digital and e-commerce for Western markets might take shape based on what’s happening in China.

Attend this session and learn:

  • Why China leads the way in terms of user-focused social commerce
  • Why it’s important to align thinking (and data) across social, messaging, e-commerce and social CRM
  • Which platforms can provide a preview of where Western social platforms may head

Learn More >>>

Join us at SMWNYC April 24-27 to hear from 150+ leading thinkers who will explore our global theme, “Closer,” which navigates the increasingly tenuous relationship between community and individualism. Fewer than 39 passes remain, so don’t wait.




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