Even More Sessions Added to Social Media Week LA Lineup
Unilever, Forbes, Tubefilter, and more join the 2018 SMWLA lineup with more sessions to be announced in the coming weeks.
SMWLA is just over two months away (June 12-14) and we’re excited to share a handful of sessions that have just been added to the agenda. Don’t miss these talks, and many more to be announced soon, by securing your pass for the West Coast’s premiere digital marketing event.
Here’s what’s NEW on the SMWLA agenda:
From Fake Friends to Flaming: A #NoFilter Discussion on the State of Cyberbullying
Join Rik Strubel, Global VP of Axe at Unilever, along with panelists from Ditch the Label and Promundo, for a candid discussion on the psychological and sociological effects of cyberbullying. Leveraging insights from a recent U.S. report conducted in partnership with Promundo, which looked at the causes and consequences of bullying, the discussion will detail how bullying influences self-expression and what brands, consumers, and social networks can do to prevent it from occurring. The conversation will also explore the ways males experience cyberbullying and the reasons why its a problem for them as well as their female counterparts.
Let’s Not Make Influencer Marketing a Dirty Word
In this session, GoPro’s Head of Influencer Marketing, Katie Babineau, will show you how to bring value to creator partnerships. Specific topic points will cover the most effective ways to deliver ROI on your relationships and how to find a strategy that is consistent with a brand’s objectives and purpose. Babineau will also share approaches for balancing relationships and achieving a level of creativity that delivers results.
The 2019 Digital Media Forecast: As Foretold by Forbes 30 Under 30 Honorees
Gain insights from Eric Dahan, CEO of OpenInfluence; Maxxie Goldstein, Founder/CEO of MEYVYN; and Natalie Novak, Agent at United Talent Agency at this Forbes-hosted panel.
The discussion will cover ways entrepreneurs are using digital-focused techniques to scale their efforts and how these are applicable no matter what industry you are in. Tips for forging brand partnerships with influencers and finding work-life balance will also be shared by the pane of savvy entrepreneurs who are rewriting the marketing rulebook.
The Design of Everyday Brands
Justin Marshall, SVP of Emerging Services at POSSIBLE, will share how design thinking can influence the way marketers keep pace with consumer behavior. In particular, he will outline ways to tailor your business to target audiences and offer advice for driving demand and brand activation, emphasizing a focus on experience thinking as opposed to channel-oriented thinking. He’ll also underscore why it’s key to focus on the future versus the past when it comes to algorithms and voice technology.
Influence Unfiltered: Sounding Off on Brand-Creator Relationships
Join a candid roundtable discussion featuring reps from Tubefilter, The Garber Firm, and Casting Influence, about what’s really on the minds of creators, as well as their managers, agents, and legal teams. A must-attend for any brand investing in influencer marketing, you’ll learn how to keep your finger on the pulse of platforms and their algorithms, what defines a successful brand-creator partnership, and how the FTC’s creator-specific guidelines differ from those that are applicable to traditional celebrity endorsements.
Additional sessions will feature execs from music intelligence platform Genius, video creator network Super Deluxe, business intelligence startup Suzy, Ogilvy, VSCO, and more Browse the current schedule here.
Join us for our ninth annual SMWLA conference, June 12-14, at the Broad Stage in Santa Monica. Register by Friday, April 13 to save 20% on your pass.
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