Facebook is Fighting Fake News with Third-Party Fact-Checkers
Initial fact-checking began in France stemming from a partnership with the Agence France-Press (AFP).
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In the wake of ongoing criticism around the role of its platform in the 2016 U.S. Presidential Election and other political events, Facebook has announced it will be beefing up the fight against fake news with third-party fact-checkers.
Facebook will begin fact-checking photos and videos as one of many updates to “protect and promote civic engagement.” Within this effort, Facebook will focus on combating foreign interference, removing fake accounts, increasing ad transparency, and you guessed it, reducing the spread of fake news.
The program kicked off in France in partnership with the Agence France-Presse (AFP) with plans to incorporate additional countries soon.
To ensure accuracy with respect to these core strategies, VP of product management, Guy Rosen, explained that Facebook is “studying each upcoming election and working with external experts to understand the actors involved and the specific risks in each country.” Put another way, in addition to monitoring for the spread of misinformation, Facebook is proactively readying itself for upcoming campaigns that seek to sway political and cultural events.
Facebook Product Manager Samidh Chakrabarti added that machine learning is playing a role in these efforts, emphasizing that is has helped identify and block millions of fake accounts. In addition to combating fake accounts, Facebook also says it will be targeting “fake audiences” used to boost engagement around specific posts and publishers and “fake narratives” that are designed to exploit differences among people.
Last January, Facebook’s Head of News Feed, Adam Mosseri announced that media trust pulse-checks would be implemented within its ongoing user surveys. This was one of several initiatives introduced aimed to support Facebook’s mission to create meaningful communities and diminish the prominence of exploitative and misleading content.
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