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Former CMO of Microsoft, Grad Conn joins Sprinklr as Chief Experience & Marketing Officer (CXMO)

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One of Grad’s first public speaking appearances in his new role will be at SMW New York on April 25 as part of a CMO Briefing event that Sprinklr is hosting.

Grad Conn (former CMO/GM of Microsoft US) is joining Sprinklr as their first Chief Experience & Marketing Officer (CXMO).

As Sprinklr’s Chief Experience and Marketing Officer, Grad will lead a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

One of Grad’s first public speaking appearances in his new role will be at SMW New York on April 25 as part of a CMO Briefing event that Sprinklr is hosting entitled “What CMOs Need to Know about the Impact of AI on Marketing.”

AI is widely expected to become the most powerful technology resource for customer experience management — improving responsiveness, efficiency, and insight.

From digital assistants to video games and smart cars, AI technology is already integrated into our everyday lives. However, most companies still don’t take advantage of AI’s potential to transform marketing.

During this CMO briefing, Grad will share some of the most important trends in AI and customer experience and explain how organizations can embed AI throughout the entire company — not just in a siloed department — to power everything from marketing to customer care and sales.

To attend this event you must be a Premium Pass-holder. Learn more here.




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