How to Create a Winning B2B Content Strategy



LinkedIn, gyro, and eMarketer will share their best tips and tricks for breaking through in the B2B marketing space at next week’s SMWNYC conference.


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B2B marketing is an entirely different beast than consumer marketing. Marketing to other businesses requires a smart, targeted approach that has a clear focus on delivering value to your customers. At next week’s SMWNYC conference, we’ve got you covered with actionable B2B strategies to take with you into 2019.

Hosted by gyro and LinkedIn, and featuring Jillian Ryan, a Senior B2B Analyst from eMarketer, “Battle B2B Gen Backlash” will explore the ways in which marketers can deliver value not just today but in the years ahead. More specifically, they will unpack how this can be achieved using digital platforms.

As a preview, one key takeaway attendees can expect involves how to navigate the landscape as a whole and stay on pace. Further, the panel will offer advice for leveraging social, account-based marketing (ABM) and and other tactics for content creation that is on-brand, relevant, and qualitative enough to drive meaningful relationships among users.

The panel will also share examples of what NOT to do. This includes approaches that are
too sales-focused, and therefore are too tactical and too-short term with respect to measurable results. The goal in calling out such cases will be to reiterate that overall, data is great, but its precision is only useful when taken into consideration with human nature and the fact that at the end of the day, we don’t behave as predictably or rationally as statistics and figures.

Why is this important? Keeping your marketing message fresh is critical in an environment where interests, values, and trends are highly subject to change. Understanding the nuances of digital is no easy feat, but taking the time to hone your B2B content strategy can pay dividends in the long-run in the form of business growth. Additionally, you’ll be better equipped to compete with those in your industry vying for the same target groups.

Join this session if:

  • You’re a marketer in need of fresh insights for navigating the B2B marketing space
  • You’re a B2B agency seeking to connect with users more effectively and ascertain long-term value
  • You’re a B2B content lead looking to gain a firmer understanding of account-based tools and how to leverage these when creating content

About gyro

Named B2B Agency of the Year by AdAge in 2016, gyro is a full-service, global B2B creative hub spanning 17 offices including New York, Chicago, Paris, and Dubai. The company’s overarching mission? To create ideas that ignite business decisions through inventive and creative approaches that serve to marry the precision of big data with the emotions innate to the everyday user. Gyro’s client base includes household names like Google, John Deere, and Hewlett-Packard, as well as non-profits such as Make A Wish Foundation.

What are you waiting for? Don’t miss out on attending this session and 100+ others at SMWNYC (April 24-27) at the Sheraton Times Square. Grab your pass today.

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