How to Leverage Consumer Feedback to Drive Better Brand Performance



Looking to improve how you manage your social accounts? BrandBastion’s Jenny Wolfram will have you covered at SMWNYC.

At our 10th annual Social Media Week conference next week, we’ll host 150+ speakers and subject matter experts who will take the stage to enlighten you on how to take your businesses to new heights through new strategies, tactics, and case studies. The best news? You can start applying the actionable tips as soon as you leave the conference.

One session set to take place is BrandBastion’s “There’s Power in Consumer Feedback: How Listening to Reactions can Drive Better ​Brand ​Performance on Social Media.” Led by CEO and Founder, Jenny Wolfram, attendees will gather ways to improve overall brand performance and enhance consumer-brand relationships.

As a preview, Wolfram will underscore fundamental benefits of paying attention and incorporating user feedback for proactive and reactive engagement. As a result, marketers can see benefits including increased conversions, high returns on ad spend, and above all, easier maintenance of positive user sentiments. She’ll also call upon case studies from notable brands that have seen success implementing these tactics.

Why is this important? First, brands need to address issues quickly in social media and monitoring can be a proactive form of crisis management. With users living in different areas of the world, posting at all times of the day or night, it is imperative these are attended to in a timely manner.

More proactively, insights gleaned from comments can be used to drive stronger user engagement and derive new insights. In addition to quantitative data, this qualitative approach allows brands to monitor their platforms around the clock as well as interact more regularly and meaningfully with users. Further, companies are able to get ahead of future trends and adjust their strategies accordingly.

Join this session if you are:

  • A social media manager looking to more accurately address user feedback
  • An agency consumer insights strategist looking for new data tools
  • A PR agency seeking a social media solution for surfacing and monitoring user comments
  • A brand marketer interested in reputation management

About BrandBastion

BrandBastion works with some of the world’s top ad companies including Netflix, TechCrunch, and Slush to deliver real-time, around the clock management services that can be customized depending on the client’s specific needs and specifications. These encompass responses to customer inquiries, insights on specific campaign topics or platforms, removal of harmful content, and more.

Don’t miss your chance to attend SMWNYC (April 24-27) at the Sheraton Times Square. Register today.

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