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Learn How To Plan, Produce and Execute Your Paid Media Strategy at #SMWNYC

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Learn from Verizon, Twitch, The New York Times and more at Social Media Week New York. Time is running out to secure your pass!

From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.

At SMWNYC, we’re giving you the tools you need to develop and execute on a smart paid social media plan. From learning how to authentically reach the right audiences to making the right budget decisions, we’ve got you covered.

Fewer than 39 passes remain. Claim yours before they’re gone!

Here is a preview of what you can expect:

The Formula for Brand Safety: Consistency + Transparency + Effectiveness

Hosted by Verizon

In this session, you’ll hear from John Nitti, Chief Media Officer at Verizon, who will share his point of view on the three keys to brand safety in 2018 and beyond: consistency, transparency, and effectiveness. He will share insight into how Verizon, a company that is among the top digital spenders, views brand safety and how his team is taking steps to ensure their ads are placed in premium environments among contextually relevant content.

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Does Facebook Still Work for Direct Response?

Hosted by Croud

Two years ago, Facebook moved into direct response advertising in a big way with their new pixel product. Since then, CPMs have risen and tactics have changed—so, is Facebook advertising still a viable performance marketing tactic?

In this session, you’ll gain insights into the market for Facebook impressions via tried-and-true best practices and real-world case studies. You’ll be able to walk away with a framework for determining if you should be including Facebook in your performance media plans.

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Timely, Personalized and Relevant: How to Build a Responsive Organization

Hosted by Simon Data

The customer journey is radically changing. Brands collect more customer data and communicate using more channels than ever before. Consumers, for their part, have ever-increasing expectations around timely, personalized, relevant messaging — they want authentic connection and human conversation.

Delivering these experiences requires more than just personalization or journey mapping. Going forward, the real winners will be “Responsive Organizations” embracing a new approach that listens better, anticipates consumer needs, and addresses them in a fundamentally human way. Major players already know this: companies like Amazon, Netflix, and Google have radically changed core aspects of our lives by earning people’s trust through unparallelled responsiveness. In this critical moment, all brands must start doing likewise if they want to grow and succeed.

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Content to Commerce: How Social Grew Up to Drive What We Buy

Hosted by Weber Shandwick

In this session, Obele Brown West, Executive Vice President and Client Experience Digital & Innovation Lead at Weber Shandwick, will explain what’s behind the emergence of social as an e-commerce engine and what marketers need to know about using social to drive sales.

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There’s Power in Consumer Feedback: How Listening to Reactions can Drive Better Brand ​Performance on Social Media

Hosted by BrandBastion

In this session, Jenny Wolfram, CEO & Founder of BrandBastion, shares case studies from brands that effectively used engagement to drive tangible business objectives, such as increased website conversions and positive user sentiment. The best part: It’s much less labor-intensive than you might think.

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What The World Can Learn from Chinese Social Media

Hosted by Hot Pot Digital

In this session, hear from Jonathan Smith, Founder & Managing Director of Hot Pot Digital, to explore the functions of China’s digital platforms that are not available in Western markets. In his talk, he’ll highlight opportunities for selling to Chinese consumers and dive into how the future of digital and e-commerce for Western markets might take shape based on what’s happening in China.

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Elevating Digital Performance with Community Engagement

Hosted by Kickstarter

Join this workshop to learn how you can use community engagement to your advantage by understanding the data, algorithms, and processes behind the leading digital channels available to modern marketers. You’ll get inspired by lessons shared via Kickstarter’s Digital Director, Jon Chang, who has helped the company build one of the most engaged online communities in the world.

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How To Improve Customer Experience With Social Intelligence and Audience Analysis

Hosted by Synthesio

Modern marketers have a wealth of tools at their disposal to help optimize and validate the programs that they run. SAAS technology has empowered the integration of these tools, which has lessened the complexity of tracking marketing success across channels. Social Listening technology is a piece of the Mar-Tech stack that’s often used as a means to capture data – without a solid plan for how that data will be analyzed and leveraged. In his presentation, Greg Roth – Vice President of Global Marketing at Synthesio – will share six ways that businesses can immediately put the data they collect through Social Listening into action.

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Paid Media for the Socially Awkward: Planning, Producing & Executing with Confidence

Hosted by SOCIALDEVIANT

The world of paid social media has opened up a whole new world of creative and targeting opportunities for brands. Custom lists, local buys, national filters, and more, provide limitless potential for what we can achieve.

But it’s not always clear on how to best use these paid tools to our benefit. In fact, changing formats, endless targeting options, unclear standards and fluctuating creative requirements can often cause brands to stumble their way through the paid social media landscape.

This workshop will help you transform from socially awkward to socially confident in your paid media decisions, focusing on merging strategy with the right creative approach.

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Driving on Empty: How the Internet has Fundamentally Changed the Rules of Brand Equity

Hosted by L2 Inc.

The sun has passed midday on brands. Since 2008, the percentage of affluent consumers who can identify a “favorite brand” has fallen by nearly 20 percent in both retail and fashion. New social platforms and online retailers have created an ecosystem in which winning brands are the nimble players focused on experimenting with new ad formats, search strategies and meeting the consumers on their terms.

In this session, Evan Neufeld, VP of Digital Intelligence at L2, will explore the ways digital behavior has disrupted the traditional brand equity equation and reveal strategies and tactics for brands to thrive in this new paradigm.

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Why the Truth is Worth Paying For

Hosted by The New York Times

The mission of The New York Times is to produce fiercely independent, high-quality journalism that helps people understand the world–and to deliver that journalism in new and innovative ways.

The Times’s mission has propelled its business strategy: the company seek to make journalism so good it’s worth paying for, despite free or less expensive alternatives. Today, The Times is the most successful digital news subscription business in the world.

Please join Meredith Kopit Levien, Executive Vice President and Chief Operating Officer of The New York Times Company, in a fireside chat with CNN’s Senior Media Correspondent Brian Stelter focused on why great journalism matters and why it–and The Times–is having a moment.

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Scroll, Click, Own: How to Power Up Social Commerce on Facebook

Hosted by Diply

The convergence of social media and e-commerce established a new shopping category, called social commerce, that has transformed the online shopping experience for brands and consumers alike. More and more companies are implementing social commerce as part of their overall marketing campaigns to increase consumer engagement, awareness, conversion, and sales, and help establish long-term relationships.

As social commerce increasingly grows in importance, buying behaviors will also evolve, which will challenge brand marketers to identify the best tactics to take consumers from content discovery and shopping inspiration to purchase.

With U.S. e-commerce sales expected to reach nearly $522 billion in 2018, how can brands maximize their share? In this session, Dan Lagani, President and Chief Revenue Office at Diply, will outline the ever-changing landscape of social commerce and the ways it will influence how brands reach consumers in 2018 and beyond.

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Getting Back to the Work You Love: How Automation Can Help You Scale Your Business

Hosted by Accelo

You love the work you do, heck, it’s why you do it! The problem is that sometimes, or a lot of the time, you get stuck doing things like updating client records, filling out timesheets and figuring out if you’ll be able to make a projects deadline – tasks that take up the time that should be spent doing the work you love: work that generates revenue!

That’s where automation comes in.

Learn how automation can streamline your operations to reduce chaos and confusion by leveraging the power of smart technology to manage client relationships and/or internal work. Service Operations Automation enables you to manage projects, requests, retainers & more from one place, so you can finally have the right insight and tools to drive a more profitable operation.

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Patronage in the Digital Age

Hosted by Twitch

For centuries, kings, popes, and society’s wealthiest citizens supported musicians, painters, sculptors and artists of all kinds to flaunt status and support the Arts and creativity. Patronage is still a major part of today’s society, but it’s no longer reserved for the elite. Every day, millions of people tune into Twitch to watch live streaming content. Though the content is free, financial support is an integral part of the community.

In this talk, we’ll explore why viewers support Twitch streamers via Subscriptions, Donations and Bits; explore examples of how broadcasters are empowered to create their own reward systems; and discuss how brands can tap into the symbiotic relationship between streamers and viewers.

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The New Age Of Transparency In Social Advertising

Hosted by Unified

Despite social budgets growing 3X faster than display and search, only 8% of marketers feel confident they have sufficient transparency into their initiatives. That means they’re making critical decisions on large-scale investments based on incomplete, and potentially inaccurate information. In part, the traditional brand-agency dynamic contributes to this lack of transparency, with multiple agencies working on campaigns in silos.

In this session, Rick Martira, VP of Marketing at Unified, will discuss the steps brands are taking to gain more insight into their social advertising, and how this growing demand is shifting the social advertiser mindset of marketers.

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How Advertising Can Save Itself from Ad-blocking: Introducing the Value Economy

Hosted by Kiip

The Golden Era of Advertising is over, and has been for years. Smartphone-wielding, digitally-savvy consumers have wisened up to marketers’ games. They understand how advertising works, especially in digital, and are averse to experiences in which they feel as though they’re being duped or tricked by a company to buy their product. Instead, they are valuing the companies and products that offer tangible value to them: either by making their lives better or easier, or by aligning with their own values.

In a media landscape that’s dominated by just a small handful of hyper-powerful companies, marketers are exploring how immersive technologies like AR/VR can build deeper relationships, how rewards can create tangible value for consumers, and how the decentralized web can help increase trust and transparency. In this session, Brian Wong, CEO and Co-Founder of Kiip, and author of The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success, will break down the predominant industry trends that are keeping brands relevant in the age of ad-blocking.

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What Marketers Need to Know to Boost Influencer Marketing Strategies in 2018

Hosted by Bloglovin’

Eighty-six percent of marketers reported investing in influencer marketing in 2017, and the majority of them plan on increasing their budgets in 2018. But, how do they ensure their campaigns are successful and drive ROI? This session will explore how marketers can leverage influencers as a successful step in the customer’s path to purchase. It will also emphasize the necessity of working with influencers whose content is authentic, and who understand and abide by FTC guidelines. The session will also explore ways in which marketers can ensure the success of their influencer marketing campaigns, including increased attention to data and analytics, continuous investment in influencer marketing as a core part of the marketing toolkit, and building “always-on,” bi-directional relationships with influencers.

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Join us at SMWNYC April 24-27 to hear from 150+ leading thinkers who will explore our global theme, “Closer,” which navigates the increasingly tenuous relationship between community and individualism. Fewer than 39 passes remain, so don’t wait.




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