Learn What’s Next for Social Media & Society at #SMWNYC
Learn from Center for Humane Technology, The Economist Group and more at Social Media Week New York. Time is running out to secure your pass!
From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.
At SMWNYC, thought leaders from the world’s leading publishers, agencies, and brands will discuss the role of social media in society and how it can be used as a force for good, improve consumer experiences, and bring people together.
Here is a preview of what you can expect:
Hosted by Grey
In a 5,700-word status update in early 2017, Mark Zuckerberg announced that a change in Facebook’s purpose: once peddling a social network connecting friends, the new vision is to create a one-stop global community. Keenly aware that many are quick to condemn social media as intrinsically anti-social, social media leaders are working to improve tech’s ability to forge togetherness, bringing about the next phase of digitized community-building. Luckily, tech leaders aren’t the only ones adept at tackling this challenge; the advertising industry has always been a force for building community and bringing people together, aware of the potential that technology brings to that goal.
In this session, Suresh Nair, Global Chief Strategy Officer at Grey, presents the agency’s Famously Effective Business of Togetherness research, speaking to new, modern definitions of togetherness—and social media’s role in bringing us together and/or dividing our culture.
Hosted by Picture Motion
After a year of shocking – and not so shocking – revelations of power abuse within the entertainment industry, the #MeToo and #TimeUp movements are now creating a new world, one that elevates women in front of and behind the camera. Leaders in the field including discuss the importance of this cultural shift, the power of media, and the ways that women and men, both working in media and right here in the audience, can drive change.
Hosted by Center for Humane Technology
In this session, you’ll hear from Max Stossel, a former marketer and internet entrepreneur who now serves as the Head of Content & Storytelling for the Center for Humane Technology. Join this session and learn why some of the most respected pioneers of the internet era are banding together to better solve for the dehumanizing tendencies of today’s digital platforms and how marketers and technologies can help the cause.
Hosted by National Geographic
In this special headline presentation Executive Vice President Brendan Ripp will discuss why storytelling is so foundational to the Nat Geo brand and how the company is using technology to drive connectivity in an increasingly polarizing cultural climate. He will share why mission-based brands are so revered at this day in age and why meaningful stories matter more than ever.
Hosted by Craft & Commerce and Upworthy
In this session, we’ll deconstruct why divineness is such a powerful communications tool, and share real-world lessons from campaigns that have not simply paid lip service to togetherness, but truly galvanized diverse communities around a message of inclusion.
Hosted by TBWA\CHIAT\DAY
In this fireside chat, Williams joins Doug Melville, Chief Diversity Officer at TBWA\CHIAT\DAY to explore how individuals and brands can maintain authenticity in an age of rampant public shaming and cyberbullying. Williams will share her experiences as a public figure living in this world and provide advice for people and brands who get on the wrong side of anonymous angry mobs online. Moreover, she will share insights on how society can maintain its sense of reason when social media platforms are increasingly optimized for serving people with purposefully incendiary content.
Hosted by The Verge
Casey Newton is The Verge’s lead editor covering Silicon Valley. In addition to digging up scoops on startups and their founders, he maintains an active (and hilarious) Twitter presence, a Facebook community (Casey Newton’s Maximum Content Zone) and curates a daily—yes, DAILY—email newsletter on the tenuous relationship between social media and democracy. In this special fireside chat, we’ll dive into the trends Casey is predicting ahead of 2018 and explore how Facebook and other social networks are recalibrating their strategies for the common good.
Hosted by Crisis Text Line
Born “out of the rib” of DoSomething.org, Crisis Text Line is an innovative company and technology platform that provides free, 24/7 support to people in crisis via text message. By putting human and automated processes to work to connect with (and calm) humans in need, Crisis Text Line is changing lives in every area code in the U.S.
In this fireside chat, Crisis Text Line CEO Nancy Lublin will share Crisis Text Line’s founding story and explore how the company is using a combination of human compassion and strategy alongside AI technology to scale its ability to help thousands of Americans in crisis each and every day.
Hosted by The Economist Group
More than ever, a company’s character defines its business success and its place in society, rather than metrics like financial performance and reputation. How can businesses stay ahead of the needs of the individual while still maintaining the drive of the corporation? As conversations in social media shape the agenda across politics and business, companies are expected to conduct themselves authentically on the world stage. Some are embracing this authenticity, showcasing how they integrate social purpose into everything they do. Others fear the potential backlash customers may have if they choose to support a given social purpose and inhibit any action beyond their current norm. But in 2018, does opting out of being a purpose-driven organization do more harm than good? Based on the latest research from The Economist Group, in association with Salesforce and Genuinely, this panel discussion will explore the benefits and business case for operating with genuine social purpose.
Hosted by The New York Times
The mission of The New York Times is to produce fiercely independent, high-quality journalism that helps people understand the world–and to deliver that journalism in new and innovative ways.
The Times’s mission has propelled its business strategy: the company seek to make journalism so good it’s worth paying for, despite free or less expensive alternatives. Today, The Times is the most successful digital news subscription business in the world.
Please join Meredith Kopit Levien, Executive Vice President and Chief Operating Officer of The New York Times Company, in a fireside chat with CNN’s Senior Media Correspondent Brian Stelter focused on why great journalism matters and why it–and The Times–is having a moment.
Hosted by Social Media Week
Today’s consumers increasingly vote with their wallets and support brands whose values align with their own. Whereas in the past these types of community outreach and activist efforts were relegated to CSR teams, they are slowly but surely moving into the marketing function and becoming core to a brand’s DNA. In this panel session, you’ll hear from marketers representing a range of purpose-first brands. These companies and others like them have created a new paradigm for how brands should identify and act on their purpose, and are seeing business gains as a result.
Hosted by Wunderman
Data has changed the brand and marketing landscape. As such, when data is combined with a continuous stream of new and emerging technology the brand-consumer relationship will change. Savvy clients expect their agency partners to understand these shifts by being both data-fluent and human-centric.
So, how can we wholeheartedly embrace data, strategically employing it in a way that does not cannibalize creativity, intuition, and innovation? Join this session, led by Nelson Freitas, Chief Strategy Officer at Wunderman, to learn how to put data to work by taking a multi-faceted, more human and creative approach.
Hosted by Axios
One of the most prominent cultural conversations over the past year has been the role of digital platforms in the last Presidential Election. Digital and online social platforms are taking heat for allowing misleading ad campaigns to reach voters and creating so-called “filter bubbles” that have contributed to an increasingly divisive electorate. But what about the potential for digital to build and nurture and more engaged electorate? The opportunity is massive: 65 percent of Americans do not regularly vote in congressional elections. If new media can be used to upend the mattress and eyewear industries, why can’t we use these same tools to improve civic engagement and voter turnout?
In this fireside chat, Suraj Patel, an aspiring Congressional candidate from New York, joins Axios’ Sara Fischer to discuss the tenuous relationship between the media, digital technology, and politics, and how we move forward in 2018 and beyond.
Join us at SMWNYC April 24-27 to hear from 150+ leading thinkers who will explore our global theme, “Closer,” which navigates the increasingly tenuous relationship between community and individualism. Fewer than 39 passes remain, so don’t wait.
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