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Take Your B2B Marketing Strategy to the Next Level with these #SMWNYC Events

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Learn from American Express, Talkwalker, and more at Social Media Week New York. Time is running out to secure your pass!

From data and creativity and paid media models to the future of brands and publishing, our curated tracks are designed to provide you with a deeper understanding of what tools, strategies, and tactics you should be investing in to advance your career.

At SMWNYC, learn from the top players in B2B marketing on how to roll out a social and online listening program, how to build an end-to-end social CRM approach that drives value, and much more.

Fewer than 39 passes remain. Claim yours before they’re gone!

Here is a preview of what you can expect:

Implement an Online & Social Listening Program Across Your Organization

Hosted by Talkwalker
Many marketing professionals are aware that social and online listening can be a powerful way to gain insights about your brand, your industry, and your competitors. Implementing a social listening program, on the other hand, is more complicated.

From establishing social listening objectives, researching tools, and achieving organizational buy-in- you have your work cut out for you.

Then, you need to actually roll out a social and online listening program that the entire organization adopts and utilizes to its fullest capacity.

Learn from industry experts: Nicole Moreo from Ketchum, Lila Branagan from Ferrero, and Adrienne A. Wallace from bowmo, Inc. on developing a social listening strategy, implementing a program, and achieving organizational adoption. Todd Grossman, CEO of Talkwalker, a leading social listening & data analytics platform, will moderate the panel.

Attend this session and learn:

  • Why social listening should be utilized throughout an entire organization (not just marketing or communication departments!)
  • Steps to organizational buy-in on a social listening tool
  • Real-life stories from respected brands that have successfully implemented social listening programs
  • Predictions for the future of social and online listening

Learn More >>>

Modern, Relevant and …167 Years Old? How Amex is Redefining B2B

Hosted by American Express

To stay ahead of emerging financial services companies, Amex recognized a need for change in the B2B space. They needed to show up as a modern brand for business that understands you and your business challenges; that’s more human, relevant and empathetic than ever before. Fueled by data and focused on building connections, social media was unsurprisingly a key channel for delivering on this mission. Learn how Amex is breaking through in the Newsfeed and connecting with audiences in a whole new way.

Attend this session and learn:

  • How to reach the “unsung heroes” (e.g. CFOs that are impactful but under-appreciated)
  • How to get to know your audience by using social & search data to truly understand content needs
  • How to fish where the fish are: to reach people off platform
  • How to talk to people as people: from business-to-business to business-to-person
  • Strategies for escaping the sea of sameness through thumb-stopping content
  • Why telling the truth matters: It takes more than a tweet and a TED talk to do real business
  • Ways to find an interesting and relevant cultural tension and build a bold story around it
  • From brand to demand: How to build an end-to-end social CRM approach that drives value
  • How to build content to maximize platform strengths and differences

Learn More >>>

Battling B2B Lead Gen Backlash

Hosted by gyro & LinkedIn

If sales are the lifeblood of any business, then lead gen is the donor outreach program. The problem with these marketing campaigns are often too tactical and too short-term. You measure some results, declare victory, and move on. So, how can B2B marketers offer value in the long-term? More specifically, how can this be done via digital platforms that have made it easier than ever to target customers in a relevant way and actually feel something about your brand?

This session will explore how provocative, breakthrough content distribution strategies and sophisticated account-based tools can be used to create meaningful customer relationships in the B2B world.

Attend this session and learn:

  • How to navigate rapid changes and evolutions in the B2B marketing landscape
  • Practical advice for business marketers looking to leverage social, content creation, ABM and other tactics, in unison, to talk to their customers in a relevant way
  • Key examples of what not to do as customers are becoming increasingly numb to marketing messaging

Learn More >>>

Join us at SMWNYC April 24-27 to hear from 150+ leading thinkers who will explore our global theme, “Closer,” which navigates the increasingly tenuous relationship between community and individualism. Fewer than 39 passes remain, so don’t wait.




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