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Get ‘Closer’ to Social Media Week Nairobi

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Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

In its third year, Social Media Week Nairobi (#SMWNairobi) brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media.

This year the theme is “Closer” and will explore the intensifying conflict between individualism and community.

SMW Nairobi will be held at Movenpick Hotel & Residences, Mkungu close, Westlands, Nairobi from 12th-15th June 2018. We spoke with the SMW Nairobi team about their upcoming event.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

The latest trends in technology and digital from the market leaders: Twitter, Facebook, LinkedIn, Meltwater, Google and other leading technology companies in Kenya.

What are some sessions that your team is excited about?

C-Suite Breakfast: We shall have the key market leaders having a discussion on Digital Technology Transformation or Digital Technology Free Fall. We shall have in attendance the Ministry of ICT in Kenya and key CEOs in Kenya.

SME Breakfast Session: We shall be able to educate SMEs on how to connect the dotted lines of Technology and Digital in to sales. This will be interesting as SMEs in Kenya have not been investing much in Digital and Technology.

Session by Manish Sardana, MD Squad Digital and Head of Digital Group M: He will be discussing on “Leveraging data and AI to grow Customer Lifetime Value”. They have developed an in house marketing automation platform called Optimus which is helping clients in Kenya get more revenues and at reduced costs across the lifetime of their customers.

How do your overall agenda tie into this year’s global theme?

“Closer” is the global theme and SMW Nairobi will be hosting sessions for all the market segments in Kenya from top to bottom. Our sessions will bring all Social Media Platforms in to one conference being the first of its kind in Africa.

Which partners or brands are you most excited to be working with this year?

Telkom Kenya, Safaricom and Citizen Digital/Viusasa. Citizen Digital are our Media partners and are heavily investing in Digital Media with their launch of their App Viusasa.

Where can potential attendees get news and updates about your conference?

Details and updates on the conference can be found on our website www.smwnairobi.com.

What are some local trends you are seeing in your market?

Key trend happening in Kenya is the launch of Apps by most of the Corporates and Media Houses. Data is being in Kenya and most companies are using this to make decisions. KOT standing for Kenyans on Twitter is big in Africa with Kenyans having a decision or comment for anything.

What are some of the key questions that will be addressed during your edition of SMW?

SMEs will be able to understand how to connect dotted lines from Technology and Digital to Sales; HR Managers will be able to understand how Digital is affecting HR; Agencies and Marketing Managers will be able to understand the latest trends on Twitter, LinkedIn and Facebook having all these platforms represented during the event. It will be an interesting and insightful conference from the 12th – 14th June 2018 with a culmination of our Digital Media Awards on the 15th June 2018.

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