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8 Ways to Evaluate Your Marketing Stack at SMWLA

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Check out the full agenda for SMWLA here and register for your pass before tickets sell out.

Understanding marketing technology tools today is no small feat. Regardless, they’re evolving at noticeable rates and will continue to play an increasingly important role in our day-to-day work. For reference, worldwide revenue from the AI market alone is projected to increase tenfold between now and 2022.

As these innovations become unavoidable, a critical question remains: how do we implement them responsibly to advance our business objectives?

We’ll be addressing this question at #SMWLA, with the sessions below serving as just a preview of the many tracks we have lined up designed to provide you with a more concrete understanding of what tools, strategies, and tactics are worthy of investment:

1. Getting Back to the Work You Love: How Automation Gets Rid of Busy Work and Organizes Businesses & Teams

How can automation help streamline your day-to-day business operations? Accelo’s CEO and Co-Founder, Geoff McQueen, will have the answers as he describes the power of smart technology, like Service Operations Automatic (ServOps), in helping manage client relationships and other “busy work.”

In this session you’ll be able to:

  • Learn how automation can help you get back to doing the work you love
  • See how ServOps can double your productivity
  • Hear how your peers are getting ahead by leveraging smart technology

2. The Future of Customer Service: Executing Seamless Experiences in the Era of Social Messaging & Artificial Intelligence

Co-Founder and CEO of Conversocial, Josh March, shares tips and tricks for staying on top of the ever-changing expectations of today’s consumers and how to harness AI-driven solutions for managing volume at scale and achieving more efficient digital consumer experiences.

Attend this session and learn:

  • An understanding of the growing importance of customer experience when it comes to increasing their brand’s competitive edge, regardless of where they sit in customer care or marketing
  • Innovative ways brands today can keep up with the pace of customer expectations in order to maintain superior digital care and gain brand loyalty
  • Why brands should look to harness chatbots and AI-driven solutions in order to better manage volume at scale and promote more efficient digital customer experiences

3. Chatbots: Balancing Meaningful Interaction with Legal & Ethical Challenges

This expert panel featuring reps from Frankfurt Kurnit Klein & Selz, Hulu, and CONVRG, will explore the current state of the chatbot ecosystem in addition to key strategies brands can pocket for navigating the legal and ethical challenges posed by chatbot use, including implicit bias.

Attend this session and learn:

  • How to leverage data to develop effective chatbot marketing campaigns
  • How “old” privacy and marketing laws apply to this emerging opportunity
  • What platform guidelines exist and what they mean for your business
  • What happens when algorithms go wrong and how to navigate the ethical implications
  • How to balance “can do” with “should do” when dealing with bots
  • How to sidestep the ethical risk of implicit bias when dealing with bots

4. The Postmodern Marketer’s Guide: An AI Toolset for Every Creative Application

Learn about AI’s top five use-cases and gain actionable insights surrounding postmodernist tools and future trends from CEO & Co-Founder of Lobster, Olga Egorsheva; CEO at IV.AI, Vince Lynch; and Chief Innovation Officer at TBWA\Chiat\Day LA, John Deschner.

This panel discussion will educate you around AI’s top five most practice use-cases, as well as provide insights on postmodernist tools and future trends, including ideation, content curation, visual creation through computer-generated imagery, music/sound, interactive assistance, and personalised brand experiences.

5. Do Androids Dream of Electric Sheep? Applying Creative Tech To Social Media

Dustin Callif, Managing Partner at Tool of North America, discusses ways to leverage the tech trends and emerging technologies, including AR and AI, to achieve optimal advertising content across social that’s personalized, relevant, and scalable.

Attend this session and learn:

  • Ways to leverage new technologies such as AR and AI to increase interaction on social media platforms
  • How to create a successful brand sponsored social media show using live-streaming
  • What personalized content looks like, the logistics of setting it up, and the bandwidth of its use across many types of brand campaigns

6. Bridging the Gap: How Influencers Can Help Brands Transform Their Agenda Into Advocacy

In the age of polarizing politics and current events, consumers are demanding more transparency from brands and asking companies to take a stand on social issues. Brands need to have a point of view – and to say nothing is to say a lot. So how do companies transform corporate agenda into authentic advocacy? Our panel explains how an individual influencer can mobilize a community of advocates and bridge the gap between brand and consumer.

Attend this session and learn:

  • Why it’s important for brands to take a stand on current issues, and why silence can create negative impact
  • Why you need the right platform to push a social good agenda for your brand
  • How the right influencer partner can be leveraged as a proxy mouthpiece to amplify a brand position in an authentic way

7. Getting Back to the Work You Love: Automating Operations to Grow Your Business

Join Geoff McQueen (CEO & Co-Founder, Accelo) and learn how automation can streamline your operations to reduce chaos and confusion by leveraging the power of smart technology to manage client relationships and/or internal work. Service Operations Automation enables you to manage projects, requests, retainers & more from one place, so you can finally have the right insight and tools to drive a more profitable operation.

In this session you’ll be able to:

  • Learn how automation can help you get back to doing the work you love
  • See how ServOps can double your productivity
  • Hear how your peers are getting ahead by leveraging smart technology

8. Assumptions: The Equal Opportunity Destroyer

Avi Savar, President of Suzy will take the stage to teach how brand managers, innovation teams and research departments are tapping directly into the consciousness of their consumer and harnessing the power of on-demand human intelligence to put a merciful end to assumptions, once and for all.

Attend this session and learn:

  • De-risking strategies to help you rapidly validate your key assumptions
  • How to convert your assumptions into knowledge
  • How to make better, more informed decisions…faster

Still need a pass? Less than 75 remain, so be sure to grab yours while they’re still available!

We look forward to seeing you next week at the Broad Stage in Santa Monica!

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