Apple Announces iPhone XS, XS Max, XR, Apple Watch 4 at 2018 Event



Here’s everything you need to know about Apple’s 2018 keynote event, from the new Apple Watch 4 to the iPhone XR and iPhone XS Max, the biggest iPhone ever.


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Today was Apple’s annual keynote event, where they unveil new devices and discuss updates to their existing hardware, like the iPhone XS/iPhone XS Max, the cheaper but still stunning iPhone XR, and the Apple Watch 4.

In Cupertino, California on the Apple Park campus, CEO Tim Cook and other Apple executives took the stage around 10 a.m. PST.

Let’s run through all the news that Apple shared with viewers at the Steve Jobs Theater and around the world, which is already blowing up social media.

Apple Watch 4

Apple started by showcasing the new Apple Watch 4, introducing the Apple Watch as the number one watch (not just smartwatch) in the world.

AW4 is a big redesign for the watch, with a screen that now goes nearly edge to edge, creating a display that is 30 percent bigger than previous iterations while slimmer overall.

  • A new dual-core 64-bit processor that performs “two times better” than previous models.
  • A new build-in EKG scanner
  • An updated accelerometer and gyroscope, which can help detect falls and trigger an emergency call if you’re down for more than a minute.
  • You can take an electrocardiogram with your AW4, the first over-the-counter EKG product offered directly to consumers, complete with FDA approval.

There are lots of new faces and bands and finishes that you can select to go with your watch as well, so it’s a highly aesthetic update to go along with its internal improvements.

You can preorder the watch this Friday, and it will ship on Sept. 21, 2018. The GPS version will run $399, the LTE version $499.

Apple immediately dropped a new spot for the AW4, titled “Hokey Pokey.” Check it out.

The new iPhones: iPhone XS and iPhone XS Max

The XS and XS Max are similar in many ways to the iPhone X, which makes sense, since the -S series of iPhones are usually mainly spec and aesthetic upgrades.

The XS has a display with a dynamic range, improved Face ID capabilities, better water resistance (whew!) and a reportedly monstrous A12 Bionic processor.

That processor has a six-core CPU, four-core GPU, and an updated Neural Engine for handling AI tasks, handling a crazy 5 trillion operations per second.

The XS Max is going to steal headlines, however, because it’s a huge phone, one of the biggest on the market. With a 6.5-inch screen, it’s bigger than the 8 Plus as well as the Galaxy Note 9 by .1 inches.

Both phones will have improved battery life, with the XS going 30 minutes longer than the X, and the XS Max going a whopping 90 minutes longer.

iPhone XR

This the phone that will essentially replace the iPhone X, which will be discontinued now that three new iPhones are hitting the market. The XR, at $749 (compared to $999 for the XS), boasts a 6.1-inch LCD display and many of the same specs of the XS, minus the 3D Touch.

The XR comes in a variety of colors—six to be exact—and will drop in October.

Other updates

Apple also notified the crowd that their HomePod, retailing at $349, will have some new updates, including the ability to search song lyrics and set multiple timers at once.

Also, software updates: tvOS 12 with Dolby Atmos, watchOS 5, and iOS 12 will arrive on September 17th, and macOS Mojave arrives on September 24th.

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