How To Cultivate Your Brand-Influencer Relationships
Lia Haberman (LIVESTRONG.COM) urges brands to consider their influencer’s goals in order to invest in a healthy partnership with them.
Back in June, Lia Haberman, Senior Director of Social Media and Audience Growth at LIVESTRONG.COM, took the stage at SMWLA to explain how her company develops on-going relationships and creates lasting partnerships with influencers.
In this clip, Lia urges brands to consider their influencer’s goals in order to invest in a healthy partnership with them.
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.
Headline Speaker Announcement
Bestselling Author and Entrepreneur, Seth Godin to speak at Social Media Week New York on May 2
Watch SMW Live
SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.