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How To Cultivate Your Brand-Influencer Relationships

Marketing

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Lia Haberman (LIVESTRONG.COM) urges brands to consider their influencer’s goals in order to invest in a healthy partnership with them.

Back in June, Lia Haberman, Senior Director of Social Media and Audience Growth at LIVESTRONG.COM, took the stage at SMWLA to explain how her company develops on-going relationships and creates lasting partnerships with influencers.

In this clip, Lia urges brands to consider their influencer’s goals in order to invest in a healthy partnership with them.

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