Interview: NatGeo’s VP of Digital, Adam Quinn on Which Platforms to Invest In



We sat down with National Geographic’s VP of Digital to discuss what makes them the #1 brand on social.

During Social Media Week Los Angeles, National Geographic’s Vice President of Digital, Adam Quinn, discussed how the company leverages the tools of digital media to continue to take its 130-year-old brand into the future as the most followed brand on social during their session, “Thumb-Stopping Social Storytelling.”

We sat down with Adam for more insights into what makes NatGeo the #1 brand on social and which platforms brands should be taking advantage of.

Check out the full interview above and a list of what was discussed below.

  • The biggest challenge facing our industry.
  • Which platforms to invest in.
  • What advice does he have for how to create content on a budget.

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