NEW PODCAST: Catering to the Needs of Your Audience w/ Sharon Rechter, President of First Media
Learn how First Media has adapted their business model to reach new audiences.
This week’s episode of Social Media Week’s Leads2Scale podcast features Sharon Rechter, President of First Media.
First Media is a multi-platform, content publisher dedicated to the savvy millennial woman, with over 1.7 Billion monthly video views Facebook, and over 60 million US TV homes for its TV network, BabyFirst.
Back in June, at our Los Angeles conference, First Media took the stage to discuss what makes a piece of sponsored content stand out and how can marketers create branded content that feels authentic and innately sharable.
If you’re interested in learning more, First Media’s #SMWLA talk is available to stream via smwinsider.com.
Featured in this episode, Sharon discussed:
- How First Media has adapted their business model to reach new audiences
- How they engineer word of mouth to acquire new customers
- How they measure events as part of their customer acquisition and lead generation strategy
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