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Why The Old Influencer Model Doesn’t Cut It Anymore

Marketing

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Lindsay Fultz (theAmplify) discusses how audience identification and alignment is becoming increasingly important in the integrated marketing field.

As the influencer marketing industry has matured, so has its ability to play a more integrated role in brand marketing.

During Social Media Week Los Angeles, Lindsay Fultz, V.P Brand Partnerships and Strategy at theAmplify, discussed how and why taking an integrated approach to influencer marketing delivers the highest ROE and ROI.

In this clip, Lindsay discusses how audience identification and alignment between brands and creators is becoming increasingly important in the integrated marketing field.

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