Why The Old Influencer Model Doesn’t Cut It Anymore
Lindsay Fultz (theAmplify) discusses how audience identification and alignment is becoming increasingly important in the integrated marketing field.
As the influencer marketing industry has matured, so has its ability to play a more integrated role in brand marketing.
During Social Media Week Los Angeles, Lindsay Fultz, V.P Brand Partnerships and Strategy at theAmplify, discussed how and why taking an integrated approach to influencer marketing delivers the highest ROE and ROI.
In this clip, Lindsay discusses how audience identification and alignment between brands and creators is becoming increasingly important in the integrated marketing field.
Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.
Headline Speaker Announcement
Bestselling Author and Entrepreneur, Seth Godin to speak at Social Media Week New York on May 2
Watch SMW Live
SMW Insider is a premium video platform that streams more than 180+ hours of talks, presentations, and interviews from leading industry experts.
Write for Us
Interested in sharing your ideas and insights with the world? Become a SMW News contributor and reach 300k readers each month.