Here’s Why a Data-Driven Approach is the Key to Creating Content



First Media’s Yuval Rechter on why it’s important to pay attention to your audience demographics.


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At Social Media Week Los Angeles 2018, Yuval Rechter, Head of Digital at First Media (Blossom, So Yummy and Blusher) discussed the trials and tribulations of creating branded content that feels authentic through case studies, algorithm changes, and how to gain ‘super fans’ that drive viral video success.

In this clip, Yuval talks about why it’s important to pay attention to your audience demographics and what actions your audience take when you post content.

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