How You Can Use Data To Make Better Decisions



Unified’s Rick Martira discusses why brands need to be transparent with data ownership.

At Social Media Week New York 2018, Rick Martira, VP of Marketing at Unified, discussed the steps brands are taking to gain more insight into their social advertising, and how this growing demand is shifting the social advertiser mindset of marketers.

In this clip, Rick discusses why instead of dumping all data into the same pool, you should focus on creating context and purpose to the data.

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