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Learn How NatGeo is Creating Thumb-Stopping Content at SMWLDN

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As the #1 brand on social in its fourth year, NatGeo is sharing the keys to create thumb-stopping storytelling that people pay attention to.

It’s National Geographic’s fourth year in a row as the #1 brand on social, according to analytics firm Shareablee.

That means in 2017 alone, Nat Geo received 1.6 billion actions from viewers, including comments, shares, retweets and likes across Facebook, Twitter and Instagram. It also has more than 420 million followers globally, which results in 7.6 billion content engagements each month.

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For a brand that was founded over a hundred years ago, the journey from traditional print to rockstar social channel is a true transformation.

“At a time when traditional media brands are struggling to keep pace with today’s evolving media landscape, National Geographic continues to find new ways to innovate and adhere to the current digital appeal in order to best reach and speak to global audiences,” said Tania Yuki, Founder and CEO of Shareablee, in a press release. “The brand stays relevant among consumers of all demographics by way of dynamic, 360 storytelling, immersive brand experiences and a social media presence that rivals top celebrities.”

Today’s audience has its own unique characters — they tend to have short attention span and may scroll through content without carefully reading each; they become increasingly picky with the rich web of social content that gets updated every second; they are eager for authentic conversation and behind-the-scenes moments instead of automatically generated content…

That is why at Social Media Week London in November, Nadine Heggie, Vice President of Global Partnerships from National Geographic Partners Europe & Africa, will be sharing with you the secret to becoming the #1 brand on social media in session “Thumb-Stopping Social Storytelling“.

Nadine will be talking about the keys to creating content that makes today’s social audience stop and pay attention, by breaking through and creating truly “thumb-stopping” social storytelling.

Don’t miss out on the chance to improve your brand’s social presence by learning from top players such as Nat Geo from the industry! You still have time to buy your pass today at socialmediaweek.org/london.

About National Geographic

National Geographic is a multimedia powerhouse whose mission for 130 years has been to increase awareness of the world around us by sharing inspiring stories under the umbrellas of science, exploration, and adventure. Because the company allows its community to be its chief storytellers and content creators, 30 percent of Nat Geo’s profits go to funding scientists, explorers, and conservationists.

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