Learn How Social Media and Politics Can Intersect for Brands at #SMWLDN
How has your brand (or agency) taken a stand?
When Social Media Week arrives in London next month, it will be doing so in the midst of a highly political time for the Western world. Facilitated by Trewin Restorick of Hubbub UK, Brett Kobie of FleishmanHillard, and Shweta Kulkarni Van Biesen of Bridgestone, attendees will learn from a team that has taken notice of when, how, and why brands and agencies have embraced or evaded politics and will be sharing that insight in their session, “Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters.”
Social media amplifies the volume and impact of its many voices; brands and agencies have to make quick but important decisions about how to use their voices on issues like immigration, LGBT rights, Brexit, and other hot-button issues across the Western world.
This session will highlight work that NGOs have done to empower “European everyday activists,” formerly apolitical citizens that have been driven to action and want to see their brands do the same. It will also highlight the strategies and impact of a very specific type of influencer: the political influencer, who uses their voice and knowledge to galvanize change en masse.
How can your brand or agency follow the lead of these empowered citizens and influencers? How can you thoughtfully show or provide support for the causes they care about? And how can you bust silos and collaborate across departments so these efforts can be truly cross-organizational? The examples shared by Trewin, Brett, and Shweta will spark thought and conversation about how you can engage your audiences, guide the formats you use to present content, and inform the development and deployment of future campaigns.
Fewer than 75 passes for Social Media Week London are available, and provide access to over 100 sessions from companies like LinkedIn, Reddit, and National Geographic; and unprecedented opportunities to interact with presenters and fellow attendees alike.
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