PODCAST: Organic Reach is in Decline But That’s Ok, with Paul Kontonis, CMO of WHOSAY



Learn how WHOSAY is creating captivating branded content.

This week’s episode of Social Media Week’s Leads2Scale podcast features Paul Kontonis, Chief Marketing Officer at WHOSAY.

In his role, Kontonis is responsible for overseeing the company’s marketing, communications and editorial strategy and initiatives. Paul is a 20-year digital media veteran with an industry-leading expertise in the business, marketing, programming, cross-platform video distribution and monetization of original digital content.

Featured in this episode, Paul discussed:

  • How to create captivating branded content
  • Why organic reach is in decline
  • How WHOSAY acquires new clients and much more.

Listen and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at

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